Take Branding.. Personal

Personal branding is a continuous process and it's not only about the external projection of oneself but also the internal self-awareness and improvement.?

Let's touch on why you need a personal brand with a story inspired from my industry, Pharma.

The story is about "Mohamed", a pharmaceutical Sales professional who aspires to become a sales manager.?

Mohamed" was a highly successful sales representative, known for his ability to consistently achieve his sales targets and exceed his KPIs.

However, despite his professional success, Mohamed had a problem. He was so focused on hitting KPIS and numbers that he neglected to develop his soft skills and personal brand.

As a result, while his colleagues and clients knew him as a top performer, they didn't know much else about him. He had a reputation for being a hard worker, but he wasn't seen as a thought leader in the industry or someone with a unique perspective.

This became an obstacle for him when he decided to pursue a promotion to sales manager.

Despite his impressive track record, Mohamed found that he was passed over for the position in favor of candidates who had stronger personal brands.

This was a wake-up call for him, and he realized that he needed to focus on developing his personal brand if he wanted to advance his career.

Mohamed began by identifying his unique value proposition, which was his deep understanding of the pharmaceutical market and his ability to build strong relationships with clients. He also took a close look at his weaknesses, such as his lack of leadership experience, and developed a plan to address them.

Next, Mohamed began to communicate his personal brand in a consistent and effective manner.

He started by creating a professional online presence, including a LinkedIn profile and a personal website. He also began to share his insights and expertise on social media, positioning himself as a thought leader in the industry. He also started networking and building relationships with key stakeholders in the industry.

In addition, Mohamed made an effort to build his leadership skills by taking on additional responsibilities within his team and seeking out opportunities for mentorship. He also made sure to be seen as a team player and a good collaborator, which helped him to build a reputation as a leader.

Through these efforts, Mohamed was able to develop a strong personal brand that set him apart from his peers. He was no longer just seen as a top performer, but also as a thought leader and a potential leader. This was a key factor in him being offered the role of sales manager when the opportunity arose.

Mohamed's story illustrates the importance of why you need a personal brand in today's competitive and Volatile job market.

It's not enough to simply be good at your job!

you also need to be able to communicate your unique value proposition and build a reputation as a thought leader in your field.

It's about identifying one's unique value proposition and leveraging it to create a distinct and memorable personal brand that will help to achieve one's goals and make a positive impact in one's field.