Take on BFCM with these 8 shopper personas

We know BFCM can be a bit overwhelming. It's like the Olympics of e-commerce, right? But here's the thing - it's not just about slashing prices and crossing your fingers. It's about really getting to know your customers and speaking their language. So, grab a cuppa and let's explore some shopper personas and how to win them over with your emails!

The Bargain Hunter:?

Bargain Hunter is highly price-sensitive. Actively looks for the best deals and discounts. Likely to compare prices across multiple retailers. How do we catch their eye?

• Slide into their inbox with personalised, exclusive discounts. It's like giving them a secret password to the sale of the century!
• Create a bit of urgency with time-sensitive offers. A countdown in the subject line can work wonders.
• Show them how your deals stack up against the competition. Let the savings speak for themselves!

The Early Bird:?

These shoppers like to get ahead of the game. They're all about avoiding the last-minute rush and are willing to put a premium on convenience.

• Give them early access to your sales. It's like letting them skip the queue - they'll love you for it!
• Share sneak peeks of your upcoming deals. They'll feel like they've got insider info.
• Send friendly reminders as the sale approaches. Help them stay on top of things!

The Last-Minute Shopper:?

We all know someone like this (maybe it's us sometimes!). They need a little nudge to get going.

• Send urgent reminders about deals that are ending soon. Sometimes a little pressure helps!
• Follow up on abandoned carts with personalised emails. Maybe offer a small incentive to seal the deal.?
• Highlight your speedy shipping options. It might be just what they need to hit that 'Buy' button.

The Loyal Customer:

These are your VIPs. They stick with your brand through thick and thin. Let's make them feel extra special.

• Offer them special rewards or extra points for their BFCM purchases. Show them some love!
• Use their purchase history to suggest products they might like. It's all about that personal touch.
• Invite them to exclusive BFCM events or early access sales. Make them feel like part of the inner circle.

The Gift Shopper:?

These folks are like Santa's little helpers. They value convenience and unique gift ideas but may need assistance in selecting the right gifts. Let's give them a hand!

• Send them gift guides categorised by recipient. 'For him', 'For her', 'For the kids' - you get the idea.
• Use their browsing history to suggest personalised gift ideas. Make their life easier!
• If you offer gift wrapping, make sure they know about it. It's the little things that count.

The Tech Enthusiast:

These shoppers get excited about the latest tech. They're happy to invest in high-tech products. For them, detailed product information and reviews are a must!

• Let them know about any new product launches or exclusive tech deals. It's like giving them a backstage pass to the future!
• Include detailed product info and customer reviews in your emails. They love to geek out on the specs!
• Consider promoting bundle deals with accessories. It's a great way to increase your average order value.

The Fashionista:?

Always on trend, these shoppers are looking for the latest styles. They value style and brand reputation and they are likely to be influenced by social media and fashion influencers.

• Send them alerts about the hottest fashion trends for the season. Be their personal style guru!
• If you're working with any influencers, showcase those collaborations.
• Include style guides or lookbooks to inspire their shopping. It's like giving them their own personal stylist.

The Environmentalist:

These customers care about sustainability and want to support brands that align with their values.

• Highlight your eco-friendly products and any sustainable practices. Show them you care too!
• Share your brand's commitment to ethical practices. Transparency goes a long way!
• Tell stories about the positive impact of their purchases. Show them they're making a difference.

Remember, the key to successful BFCM campaigns is understanding your customers and speaking their language. Use these ideas as a starting point, but don't be afraid to get creative and try new things. It's like cooking - follow the recipe, but add your own special sauce!

A few extra tips to keep in mind:

• Always test different elements of your emails to see what works best. It's like trying on outfits before a big date - you want to look your best!
• Make sure your emails look great on mobile. So many of us shop on our phones these days!
• Use clear, compelling calls-to-action. Make it easy for people to take the next step.
• Personalise, personalise, personalise. Use the data you have to make each customer feel valued.
• Don't forget to follow up after the sale. A simple 'thank you' can go a long way.

By focusing on your customers and what matters to them, you're setting yourself up for a successful BFCM season. It's like hosting the perfect party - when your guests feel welcome and understood, they're more likely to stick around and have a great time!

We'd love to hear your thoughts! How do you plan to connect with your customers this BFCM? Any clever email strategies up your sleeve? Share them with us - we're all in this together!

And remember, if you need a hand with your email marketing or loyalty programs, we're always here to help. Happy selling, and may your BFCM be merry and bright!