Take a [Be]at | October 2022

Letter from our CEO

When people think of “personal branding” they often think about the outward pieces—the headshots, the accolades, the flash. But what we do at SimplyBe. is unlock people from the inside out. We ask the hard questions: Who are you really? And how did you get there? What did that journey look like? And where do we want to go from here?

We dig to get to your source of truth. Then, and only then, are we able to unlock and shine your unique light.?

This is a never-ending journey within. And that’s what personal branding is really about. That’s what growth is really about—cracking into your uniqueness, your value.?

To grow, evolve, and to shine your light is not only your job, but your responsibility. Our egos want us to cling to what we know, but the very nature of life is change, growth, and evolution. So when we can embrace, trust and lean into the shifts around us, we become more of who we are meant to be.

The secret to growth, then, is to embrace it.?

The only way you reach your own next level is to go learn, to hurt, to fail, to go through the fire.?

This growth philosophy has informed the foundation of our business, our books and methodologies, and our services. Although growth is never “done,” you are never alone on the journey.?

With Light,

Jessica Zweig | CEO & Founder, SimplyBe.

Choosing between people and profit is a myth. You can’t put one over the other, even when “people over profit” may sound more appealing. Running a business requires money, which inherently requires responsibility—to your shareholders, customers, and most of all, your employees. Success come from operating with the mindset of people AND profit. You can lead with love while creating wealth. Join the [RE] Frame’s Susan West, president and district manager of Fidelity National Title of East Florida, to expand your growth potential like never before. Listen below:

Everything is content.

Everything. And in a digital world, this can feel daunting (and exhausting). But producing original content is key in developing a personal brand.?

In our next live, free masterclass on November 16th, Senior Account Manager, Cara Hays, Senior Account Manager at SimplyBe. and Founder & Creator of Six Months of Me, will teach you the elements of creating super sharp content that both connects with your target audiences and converts them in a blink. Sign up here.

“The journey of a thousand miles begins with a single step.” – Lao Tzu