Take back the time you lost image searching and focus on what matters

How often do you struggle finding the right image in your storage space??

You can clearly picture the image you want, you know what’s inside but you can’t remember the folder in which it is stored or the file name. You waste time digging into the abyss of the chaotic and endless repository and after a while you decide to give up, convincing yourself that your image never existed to begin with, and you purchase a new one on an image bank. But in the back of your mind, you just know YOUR image was just one folder away.

Here is where AI comes into play, making this process more efficient. Artificial intelligence is trained to recognize what’s inside a visual and applies tags automatically, making the searching process faster.

By the way, each industry has very specific requirements. For instance, a fashion brand’s tagging needs are completely different from a real estate company’s. While the first has to focus on the garments’ small details, e.g. “black stripes”, “high waist jeans”, the second needs to identify the building in the background or the furniture inside a room, e.g. “Brooklyn Bridge”, “whirlpool bathtub”. How can you be sure that the artificial intelligence you choose will give you tags that are tailored for your needs? Imagine having a classic khaki trench tagged as “green coat”! No chance to find it.

An advanced artificial brain learns by analysing thousands of images and it becomes more and more accurate, reducing the percentage of mistakes day by day.?

How could it get better than this? As a reverse Murphy’s law, this is like saying that when technology is involved it can always get better! Sometimes you need an image that needs to be the way you picture it in your mind,?and tags may not help you find it. Imagine searching for this asset the way you’d ask a colleague:?

“I need a picture with a group of friends having fun on a caribbean beach with palms in the background.”

And suddenly your “virtual colleague” presents you a set of visuals that could meet your request without any time wasted wondering which tags could correspond to the image you had in your mind. That’s what searching for your visuals should be like: as easy as chatting with a friend, and as fast as only technology can make it.?

Here at BOOM we are always looking to the future, and while you can already try our automatic tagging system inside BOOM Worksite, we are exploring new ways to make the world of visual asset management and collaboration as visionary as it can be.

Interested in finding out more about our solutions for creative and marketing teams? Leave us your email address!