Take This Algorithm and Shove It!
Jim Louderback
Creator Economy Sherpa | Award Winning Curator, Moderator & Speaker | "Inside the Creator Economy" Newsletter | Board of Director | Geek
This Week: Maybe a better TikTok is just 244 days away. A boy can dream, can’t he?
Ray of Hope in the TikTok Drama:? ? We all know social is broken.? Addictive algorithms steal our focus as unhealthy visions cloud our perceptions.? But a new TikTok bid attempt from ex-Dodgers owner Frank McCourt could change all that. Built around his ambitious “Project Liberty”, which aims for algorithm interoperability, data ownership and community portability, it could fundamentally rewire the internet as we know it.? Let’s be real though – McCourt’s likely tilting at windmills.? Even without the algorithm, he’ll have trouble raising enough money and meeting Bytedance’s terms.? Even if he can pull it off, TikTok’s users aren’t necessarily known for their patience. But if.? If.? IF.? If he could get it done, our world would be a better place.? I’d happily be the Sancho Panza to McCourt’s Quixote – and will eagerly join the crowdfunding.? But the realist in me says “fat chance”.
The End of Google Search: Rely on search results for your business?? Better find a new avenue for traffic.? Launched at I/O, Google’s new vision imagines a future where it delivers answers, not web links.? Analysts predict a 25% SEO traffic drop in just two years.? But it raises the question:? If web publishers can’t make money, who will create the content those answers distill?? AI-generated data, of course.? And AI summarizing AI is like Mr. Hankey eating his own poop.? The good news for video creators? AI can’t produce video summaries of other videos.? Yet.
YouTube Carbo-Loads TV:? If it walks like a duck, and quacks like a duck, it’s a TV upfront.? And YouTube’s Brandcast was all duck.? I’ve been to a few TV upfronts, including Discovery’s 2014 edition where I hung out with Honey BooBoo’s Mom.? There’s a well-trodden formula for these advertiser shindigs.? Here’s how YouTube played the classic TV upfront script:
All they missed was Mama June.
SPONSOR: Excited to highlight my manager and friend Tyler Chou this week.? She’s both lawyer and creator, with 31K subs on YouTube.? Tyler left a 16-year career in Hollywood, with stints at Disney, Skydance and BuzzFeed, to start her own law firm “The Creators’ Attorney” to protect creators.?Tyler now represents some of the biggest creators on YouTube and LinkedIn, along with a fractional GC and COO service where she helps creators build 7-figure businesses.? Click here to connect with Tyler and schedule a meeting.? You’ll also see her at Open Sauce, VidCon and CreatorFest too!
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CREATOR TECH – AI, WEB3, VR, MORE
RESEARCH – Nielsen just released its global 2024 marketing study, showing that optimism is up, two thirds of dollars are flowing to digital, and reach remains essential.??
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6 个月Jim Louderback Bump has this already :) Visit mybumpsocial.com to see!
?? 2 Billion subscribers, 330 Billion views, 35 platforms, 100+ IPs
6 个月People most definitely need the algorithm and I am surprised by the background of many of the bidders. They've no background running tech companies, not to mention social media platforms
Editor in Chief at YRB | Producer #CyberPunk Festival + Art Now After Hours | NASA Social #Crew6 Mission Alum | #hacktheplanet
6 个月Anything Open Source is great, but the main issue with TikTok if we use a nuclear weapon analogy- the secret algorithms are the Yellowcake of the platform. We don't need a nuclear bomb that is open source. Bytedance would rather have it banned than have it's algorithms and source code available to anyone. It's very simple...Twitter, Facebook, Whatspp , Instagram are banned in China In 2021 Microsoft shutdown LinkedIn ìn China due to a "challenging environment " Just ban Tiktok in the US. We don't need better products, we need better people.
Livingtreeinternational.org Abolitionist Artist Arborist Creator of Merferd & the Treetoons / Owner Living Tree Care / Founder 'FreedomCry.Life’ - Freeing Children from Bonded Labor in Pakistan, Educating & tree planting
6 个月I appreciate this analysis, future potential and heads up. Prior to your post and the informative link, I had no clue why the ban. It's hypocritcal of our government to attempt to ban it under the auspices that China could steal this and that - they already do day after day, in many ways. All the ban would do is boost Facebook, which my state of Missouri and others prooved was complicit with our own government in a long term attempted silence and steal of and freedom of speech and ( ultimately) liberty. The present administration was also in the banning bed with Twitter until Musk bought it and fired all suspected FBI agents who were on payroll. If Tic Toc is banned then Facebook and Gargoyle also must be banned. At least Tic Toc is not shadow banning me and my non profit in Pakistan. ( it's a real thing/ shadow banning )
Haven’t thought about Mr. Hankey in a minute but the analogy here works!