Tailored Content Marketing: The Key Trick to Triumph Over Different Platforms

Your content is a key ingredient that makes the recipe of your marketing strategy a success. However, using the same version of content marketing strategy for every platform fails to draw in desired results.

If you dig in a bit more then you will find that each platform has a certain group of audience. Not just the audience but the parameters of utilising each of the platforms are distinct. This is why the content you plan on posting or publishing needs tailoring.

For example, what we post on social media channels does not really work for email marketing. Without tailoring the content, you get no engagement from your audience. Meaning, all your effort on research, planning, creating and posting content goes to waste.

Why suffer such consequences when you can tailor your content? If you have no clue what works for which platform then this guide is just for you. Let’s see what goes into each platform when tailoring content.

Key Factors to Consider When Understanding Various Platform Users

Customizing your content for specific platforms is only successful when you cater to different audiences efficiently. This way you are able to ignite personalised and engaging experiences that have better chances of getting the results you want.

Here are some key factors to understand various platform users:

User Demographics

Businesses make a mistake when they assume that they can find their audience choosing any platform. The truth is each platform attracts users with different demographics and interests.

The key here is to find your target audience on each platform and research is your go-to way to get answers. Businesses are able to gain valuable insights that can be used to customise their content marketing efforts.

For instance, on a social media channel like LinkedIn, that’s a hub for professionals, content that is industry-focused and educational works the best.

User Behavior Analysis

User behavior seems unpredictable, right? Well, there are some patterns that can be more than you think. Also, the changing trends can be leveraged to your advantage to tailor your contents as per the platform.

As a matter of fact, different platforms provide valuable insights and analytics on user behavior. These are data that can be exploited to identify the patterns and latest trends. Use them to optimize your content and make the most out of your marketing efforts.

Tone & Style of Content

Expectations are needed to be fulfilled if you want to attract audiences with your content marketing. Now, each platform has different norms and prospects to be met with, especially when it comes to tone and style of content.

For example, on social media channels such as Instagram or Pinterest, visual content is the MVP. Therefore, businesses require to focus on creating visually appealing content. Whereas, for blogging portals, informative and expert-opinion content do well.

You need to adjust the tone and style of content to align with different platform preferences. This is the key to engage the audience and establish fruitful relationships with them.

Platform-Specific Features

Each platform has got unique features and functionalities. Tailoring your content using tem gives you an upper hand in making the marketing success-worthy.

For instance, Facebook and many other social media channels offer location and tagging features that can be used to market the content to specific audiences and locations. This way you narrow down your marketing efforts while improving its impact.

Effective Tips to Tailor Content for Different Marketing Platforms

Now that we are aware of how distinct audiences are in different platforms based on different factors, it’s now time to navigate various platforms to tailor content. Here are some effective tips and practices to adopt for successful content marketing across diverse platforms.

Social Media Content

On social media, B2C businesses thrive, however, some social media channels like LinkedIn, B2B models work like charm. While being omnipresent in different social media channels is what most businesses go for, real results are gained when you utilise the right channel that aligns with your business goals.

However, as a rule of thumb, content for social media channels needs to be easily digestible along with being eye-catchy. In doing so, many businesses lose sight of their core message. This is why you need to adapt your content as per different social media channels while keeping the core message intact.

Also, use of engaging visuals, clear and concise language earns you a great deal in social media. Be sure to also utilize interactive elements that different social media channels offer such as polls, Q&A, surveys, etc.

It is all about establishing a connection with the audience using tailored content.

Email Content

Emails have been an important tool of marketing since the late 70’s. Yes! That’s how long it has been and the art of email marketing has not lost its charm even today. Although the content used now is different from a few decades ago.

Earlier email platforms were used to establish in-depth communication with the audience. But as the online world evolved, the audiences evolved too and with that content for email marketing changed as well.

Although, in comparison to social media, emails give more space and hence you can expand your content to showcase your ideas. The content still needs to be compact. However, when tailoring your content for emails make sure to utilize the power of personalization into them.

Personalization by segmenting your audience is the best route to make your content appropriate for emails.

Blogging Content

Blogs are the cornerstone of several content marketing strategies. The blog portals are a space for giving audiences comprehensive insights.

But while being extensive, many businesses make the mistake of being stagnant and boring with their content. The key to master in this platform is to provide value by being informative while using engaging elements.

Some tricks that will help tailor your content fit for blogs are:

●?Using conversational tone

● Breaking up text to be digestible

●?Reinforce your expertise on the topic

●?Add subheadings for easy navigation

● Make content SEO-friendly

Follow them to make your content marketing perfect for blogging.

Each platform demands something different and understanding these needs is important to tailor your content for marketing. Got more tailoring tips in your content marketing arsenal? Share your thoughts in the comments.