Tailgating with style
?2016 Jon Muzzarelli

Tailgating with style

Fans are a strong barometer of brand. They are sophisticated and discerning. They are vocal far beyond the core transactions of an event. In an experience economy, exceeding their expectations yields measureable loyalties. 

I shot this at the 2015 East Coast Open. The Greenwich Polo Club knows how to make their fans happy.

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