A tagline’s tale: What do we mean when we say Nobody Backs Business Like Us?

It’s a new dawn for British business. So we’ve upgraded our offer to meet the moment. We’re now your one-stop-solution for everything from 10Mb to 10Gb ; routers and firewalls, with access to the UK’s most far-reaching network, alongside market-leading UCaaS and CCaaS services.

Creating innovative solutions for businesses is at the heart of what we do, but it’s crucial that businesses are aware of the connectivity support available to them. That’s why we got our heads together at TalkTalk Business and launched our ‘Nobody Backs Business Like Us’ campaign. It’s more than just a slogan; it’s our commitment to you. This campaign is our way to talk to businesses and demonstrate the support we can offer. But why do we use the phrase ‘Nobody Backs Business Like Us’ and what exactly does it mean? Keep reading this behind-the-scenes newsletter to find out…

Starting the Journey to a Tagline

Let’s start by taking a behind-the-curtain look at the tagline creation process.

Crafting a memorable tagline is notoriously challenging. Taglines must be concise, distinctive, and resonate with a diverse audience, both rationally and emotionally.

Collaborating with one of our creative partners, Don’t be Shy , we embarked on a mission fuelled by creativity and an in-depth exploration of our brand and the businesses we want to help.

To define our brand’s direction, Don’t be Shy helped us run a workshop at our Salford HQ. Key representatives from marketing, sales, and product participated, ensuring the campaign and its pivotal tagline received across-the-board endorsement. Gathering a diverse group of team members allowed us to encompass the full spectrum of our customers’ perspectives, crafting a message that truly resonates with businesses.

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Thinking caps on

In the telecommunications industry, pinpointing a universal USP that cuts through to businesses can be challenging. As someone mentioned in one of our workshops, “Some people believe the internet is the internet, regardless of the provider”. We needed to communicate to the UK business community that we offer much more than that. That we have a broad range of solutions and services, backed by an expert team who will go above and beyond to help them meet and exceed their ambitions.

Hence, we didn’t focus on a specific product for our campaign tagline. We ended up creating 19 wide-reaching initial ideas which we got down to three, through some rigorous self-evaluation.

After whittling down the options from a wide-reaching initial list of 19 contenders, ‘Nobody backs business like us’ won out. Our team liked its boldness, positivity and authenticity. It felt truly ownable, and something we could use across an array of touchpoints, potentially beyond the planned campaign.

The tagline spoke to TalkTalk Business’s offer, but also to the wider UK economy. It was an emphatic vote of confidence in business, following a period of uncertainty and change.

It was time for ‘Nobody Backs Business Like Us’ to make its way out into the world.

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Hit the launch button

With a tagline done, our creative team got to work to find a way to let the business world know what support is out there for them.

Want to see an example yourself? Take a look at this video below and keep an eye out for Nobody Backs Business Like Us across press, email and social.

Nobody Backs Business Like Us is such an important message that we’re also incorporating it into our service and product-led material too. So keep an eye out it for there!

So, what are we doing at TalkTalk Business that means Nobody Backs Business Like Us?

You’ve had a behind-the-scenes look at the campaign detail, but what does this actually mean for our customers? We’re perfecting our services to ensure that we can truly back UK business, and that our customers will be equipped and ready for a successful future. We now quote and install future-proofed solutions faster than ever before. We’re defined by ingenuity. Designed to fuel your ambitions. With the reach, resilience and reactivity to keep you connected, and always one step ahead of your changing needs. Now, we can back you with…

·???????? Access to the UK’s furthest-reaching networks

·???????? The power to boost bandwidth

·???????? Rock-solid resilience

Whether you’re a smaller business ready for take-off, or a multi-site enterprise organisation that needs a strong support system – we’ve got your back! It’s not going to stop here either. We know the challenges you face and the opportunities you're chasing are unique to your business, that’s why we’re continually evolving our offering to make sure nobody backs business like us.

Want to find out more? Chat to an expert today, click here to get in touch!