Taglines or One-Liners

There’s a ton of confusion around the difference between taglines and one-liners.

They’re often used interchangeably (and understandably so). Here is a helpful way to differentiate between them.

Taglines: We {do this} for {whom}

One-Liners: [Problem+Solutions=Result]

A real-life example could be something like:

We build homes for low-income families (tagline)

“Finding housing is hard. We offer brand new homes at affordable prices for families in need so they can have a place to call their own” (one-liner)

Taglines are short, simple statements, and one-liners are the most concise complete story you can tell. Both are a powerful complement to your messaging when used in the proper context.

This week’s marketing tip:

Small Business Leaders: Set aside 15 minutes to develop or refine your tagline and one-liner. When you're done, post it in my free Facebook Group and tag me and I'll give you some feedback.

P.S: Here are a few more ways to build out a great tagline.

• {What} for {whom}
• {Does what} for {whom}
• {Do this} to/and {get the benefit}
• {Doing this} {with this benefit}
• {What} {with what benefit}
• {Get this benefit} {by doing this}

Need a resource to get this right?

Enjoy a free 7-day trial of Business Made Simple University on me and take their course - Marketing Made Simple, Module 1, Creating a One-Liner.