‘Taglines’ are often mistakenly called different things
Toby Marshall
Delivering a giant talent pool to employers - only the best of the over 45s | Creating your In-house recruiting Program so you can Profit from Ageism without Recruitment Fees | Your tailored Program is less than $3K.
Often business owners are unable to distinguish between the following marketing terms…
** Taglines, Positioning Statements, Elevator Pitch, Your Story **
Therefore they tend to brush them off as the same ‘thing’. This Post aims to inform readers about the difference between these terms, and thus providing a better understanding of how to implement them.
Tagline: A short description of what you do or sell. It summarises the overall benefit or outcome of your offering and the tagline must be intriguing, powerful and memorable. It usually appears below your company name and logo.
For example, Lead Creation’s tagline has a powerful promise and is memorable: “We get your prospects talking back”.
Elevator Pitch: A succinct, persuasive sales pitch. At Lead Creation, we believe the pitch must start with your short Tagline of 3 to 8 words that answers “What do you do?”. It then continues to amplify on that (often by saying “How we do that is…”)
This ‘marketing’ definition is different to the much longer ‘Pitch’ aimed at venture capitalists and angel investors for when seeking funding for your business.
Positioning Statement / Positioning: The expression of how a service or brand fills a consumer need in a way that its competitors don't. Positioning is the process of identifying a niche for a service or the a brand and becoming established in that niche. A shorter and better version:
** Marketing that defines a product or brand in the consumer's mind **
Slogan: A short and memorable phrase, that will be associated with your brand
Have you ever seen an exhibitors booth at a Tradeshow and had no idea what was being sold? Or asked someone what they do and had no idea after they had sprayed 20 or more words over you?
Keep an eye out for our next blog where we share the tips for creating a remarkable tagline - your ‘ideal client’ attractor!
To Find out How to create the perfect Tagline for your business... Book your complimentary 10 minute Marketing Effectiveness review on Calendly below..