Headlines That Attract the Best Jobs & Leads

Do you have the default LinkedIn headline? If so, you may be missing out!

Here's an example:

Recruiter at LinkedIn

As much as job seekers might be attracted to that headline, what if it had instead:

Technical Recruiter bringing you candidates who get the job done in IT, Technology, Software

Either headline catch your attention? Who's profile would you want to choose to learn more?

LinkedIn headlines like this get you noticed and YOUR ideal job or lead. I literally got a job with one change to my headline.

Want to know how you can have a better headline??

Years of Experience

You may have lots of knowledge and skills that would benefit any employer.

But if you can't get your value across, you're stuck.

With information overload and competing candidates, you have to stand out. Today, that includes keywords and SEO.

Elevate Your Value

So how do you do that? Well, what would you say to the hiring manager who gets on an elevator with you?

How short and sweet could you distil your value statement - to and FOR them?

Why should they hire you?

What Floor, Please?

LinkedIn is one of the best places to attract HR, recruiters and hiring managers.

But, here's a rub...In some places on LinkedIn, you see only the first 32 of 120 characters in the Headline. That's about 27% (5 words). In the 12-story building analogy, you have only 3 floors in the elevator to get your points across!

It is no different that what we've learned about the attention span of people vs. goldfish. Ah, don't believe that story? How long do you typically read - anything? Many did not get as far as this line in such a L O N G article. It's all about shorter posts/updates on LinkedIn now! Which ones do well? The click bait, with value ones.

What does this mean to you? You need to gain interest on the first floor. Our opening examples are both a full 120 characters. Deb knows what she is doing. Even better, at 32 characters she shows us "The Brand-to-Land Coach/Writer" or "Master Personal Brand Strategist". We have FAST and CLEAR interest.

Just Sayin'

Now, on the flip side, I saw a Headline that showed only "Urgently looking for new opportu..." Yep, 32 characters.

The only point that comes across is "I'm desperate" I wonder how many recruiters are knocking. (Not really. I know. None, per a recruiter of 14+ years: Why 'seeking new opportunities' should never be your LinkedIn professional headline!)

For a better solution to a headline when actively seeking new opportunities, see #ONO, Get Found for That New Job!

Creative Expression

I've also seen some interesting ones:

• "I Help Women Over 25 Lose Their Belly" (37 characters)
• " ?I Help Coaches/Consultant Attract" (34)

Perhaps a bit T?? creative? But is it working?

Tagline, Talents, Targets

Now, this is where you get to shine! Leverage the 3 Ts:

?? TAGLINE: Your memorable value statement. Your elevator pitch. And for SEO, including the job title you want. (WHAT)

?? TALENTS: How you stand out better than others. What excellent skills do you offer? (HOW)

?? TARGETS: Who needs your services? This is your target audience. (WHO)

Keep it Real

Given the two earlier examples, one could reword them as:

• "Personal Trainer helping clients lose belly fat without breaking a sweat...?Personal coaching at your office."
• "Business Coach who Attracts 3 X Income for Coaches and Consultants..."

Remember, don't go overboard. Keep it memorable, valuable, but also professional! And also keep in mind that the headline is checked for keywords by the LinkedIn search algorithm. I've seen where keywords hurt you and help you, so play with it a bit!

What's My Headline?

At the time of this article, here was mine:

Making resume and LinkedIn headlines with Profiles That ??????!? ? What's in yours?

The first 36 characters? "Making resume and LinkedIn headlines"...

Hmm. I wonder what I can do for you...

Want more information?

More food for thought on what NOT to put in there so you are not cheesy, confusing, or boring.

What do YOU think?

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