Tagged for Success - Tag Digital’s Newsletter - #9
Welcome to the 9th edition of Tagged for Success, keeping you up to date with the latest changes in the digital marketing landscape and key updates across paid channels.
What can you expect in this newsletter?
?? Introducing Sora: OpenAI’s Text-to-Video Revolution ??
Video creation just got a major upgrade! OpenAI has unveiled Sora, a groundbreaking AI tool that transforms your text prompts into stunning short video clips.
Announced months ago and now live in select countries, Sora is OpenAI’s powerful text-to-video tool that enables users to animate images, remix videos, and create cohesive storyboards – all designed to unlock unparalleled creativity.
The concept of Sora was released in February 2024 and after months of development and testing, it has became available to ChatGPT Plus and Pro users on December 9, 2024.
?? What is Sora? ??
Sora is an AI-powered tool that turns your ideas into videos. Simply describe the scene or action you have in mind, and Sora brings it to life with their unique AI model.
? Key Features ?
?? Who Can Use Sora? ??
This will ability to transform ideas into polished video content in seconds is set to revolutionise how we approach visual storytelling.
Sora is here to empower creators, marketers, and innovators with AI-driven video capabilities. Ready to explore its potential? Head to sora.com to see it in action.
We can't wait for this to be available in the UK – our team are really excited to test this game changing platform! What video would you prompt Sora to create? Is Sora available in your country? Let us know in the comments ??
?? Simplify Video Creation with Google Vids: New AI Tool ??
Google has introduced Google Vids, a smart new tool in Google Workspace that helps anyone create professional-looking videos in minutes.
Whether you’re making a training video, a project update, or marketing content, this tool takes the hard work out of video creation.
?? What is Google Vids? ??
Google Vids is powered by AI (Artificial Intelligence) and turns your ideas, like text, slides, or notes, into fully finished videos. No video editing skills? No problem.
? Key Features ?
AI Drafts Your Video: Just share your idea, and the tool suggests scenes, adds stock footage, music, and even writes a script for you.
Customisable Designs: Pick a style or template to match your brand or message.
Built-In Recording: You can record yourself, your screen, or just your voice directly in the app. There’s even a teleprompter to help you stay on track.
Ready-to-Use Media: It comes with a library of free videos, images, and music to make your content look polished.
Work Together: Teams can edit the same video at the same time, just like using Google Docs.
?? With Google Vids, you could make...
It’s perfect for anyone who wants to create videos without spending hours learning complicated tools.
?? Who Can Use It Now? ??
For now, Google Vids is only available to a small group of testers (Google Workspace Labs and Gemini Alpha users), but it will be rolled out to a wider audience soon!
Video content is definitely the future, and Google Vids makes it easy for anyone to create, share, and impress.
What do you think? Is this the tool you’ve been waiting for? Let us know in the comments! ??
?? Andromeda: Meta’s AI Innovation for Advertising ??
Meta has unveiled Andromeda, a cutting-edge evolution of Advantage+ automation tools.
It uses advanced AI to analyse large amounts of data and create highly personalised ads on platforms like Facebook and Instagram.
Andromeda combines machine learning with deep neural networks to analyse user behaviour and preferences at scale.
This allows it to optimise ad delivery in real-time, ensuring that the right message reaches the right audience at the perfect moment.
? Key Benefits for Marketers ?
?? What Does This Mean for Marketers? ??
Andromeda helps businesses reach the right people more effectively, leading to better results.
During testing, advertisers using its AI targeting saw a 22% increase in return on ad spend (ROAS). (Source: Meta)
?? Looking Ahead ??
As AI continues to shape the future of digital marketing, tools like Andromeda are setting a new standard for personalisation, relevance, and efficiency.
Keeping up to date with Meta’s evolving tools will be crucial for maximising ad performance and delivering standout campaigns.
For event professionals, Andromeda’s ability to target niche audiences with precision and personalise ads at scale makes it a powerful tool for driving attendance and engagement.
Meta’s use of AI in Advantage+ targeting is redefining how event marketers connect with their audiences – what do you think this means for the future of digital advertising? Let us know your thoughts in the comments!
?? Meta’s Announces New Ad Choices for the EU ??
Meta is introducing significant changes for Facebook and Instagram users in Europe, giving more control over how ads are shown.
Soon, you’ll be able to choose between seeing less personalised ads or subscribing to an ad-free experience at a reduced price.
?? What’s New? ??
?? Why Is Meta Changing? ??
These changes are being implemented in response to demands from EU regulators, even though they exceed legal requirements.
The goal is to offer greater transparency and choice around how user data is used for advertising.
? Key Takeaways ?
?? Why Does It Matter? ??
Personalised ads are a cornerstone of free, high-quality online experiences. With these changes, users in Europe now have the choice to prioritise privacy, tailored ad experiences, or an ad-free subscription.
Would you opt for less personalised ads, stick with tailored ones, or choose the ad-free option? Let us know in the comments!
?? Unlock Smarter Learning with NotebookLM ??
At Tag Digital, staying ahead means constant learning. Every week we have internal learning sessions, last month Adam Campbell and Alex Velinov shared how we can use NotebookLM to improve our workflows as marketers, leaders and as a team.
NotebookLM by Google is an AI-powered tool designed to revolutionise how you organise and interact with notes, documents, and resources.
?? What is NotebookLM? ??
NotebookLM is more than just a note organiser – it’s your AI partner for learning. It helps you:
? Why It’s a Game-Changer ?
Imagine tackling a topic like Machine Learning – with NotebookLM, you can:
1?? Upload trusted resources – like articles or research papers from reliable sources.
2?? Generate a tailored study guide with quizzes, prompts, and summaries.
3?? Dive into a structured plan designed to simplify even the toughest concepts.
Here's Adam Campbell's demo of NotebookLM on Machine Learning:
?? How Does It Help? ??
?? Getting Started with NotebookLM ??
Whether you're expanding your skills in AI, marketing, or tech, NotebookLM makes the process efficient and effective.
?? NotebookLM Podcast ??
When NotebookLM was first announced, LinkedIn went crazy for the podcast feature – giving people the opportunity to have a completely different format of content to share from their notes.
A common use case for NotebookLM podcasts was for marketers or leaders being able to listen to their meeting summary whilst commuting instead of having to wait until they were in the office.
This feature not only saves time but also makes staying informed more convenient and accessible on the go.
This year, Spotify integrated NotebookLM podcasts into their annual Spotify Wrapped campaign.
While the move received a mixed response, it sparked widespread conversation about Spotify's collaboration with Google's Gemini and how AI-driven tools are shaping content creation and user experiences.
Whether it’s creating tailored study guides, organising meeting notes into actionable insights, or sharing podcasts for team updates, NotebookLM offers event marketers a powerful way to streamline planning, boost productivity, and stay ahead in a fast-paced industry.
Have you used NotebookLM yet? What is your favourite feature? Let us know in the comments ??
?? Wrapping Up 2024: The Rise of AI in Digital Marketing ??
This month’s newsletter has been packed with exciting updates on how AI is transforming the marketing landscape, from Meta’s Andromeda to OpenAI’s Sora.
It’s clear that AI is no longer a futuristic concept – it’s here, reshaping how we connect with audiences and optimise campaigns.
At Tag Digital, we’re leading the way in this AI-driven transformation. Our AI Solutions are designed to empower you with cutting-edge tools, streamline your processes, and achieve exceptional results effortlessly.
We have AI Solutions to streamline marketing, sales, and operations with tools like AI-powered digital agents for customer and internal support, consultancy, training, audits and Generative AI Creatives.
Here's a sneak peak of one of our new AI Solutions – AI Agents ??
Explore more about our AI services here ?? Tag Digital AI Solutions.
We'll be sharing our team's predictions for 2025 in a special edition of Tagged for Success, which will be released next week!
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