Tagged for Success - Tag Digital’s Newsletter - #8
Welcome to the 8th edition of Tagged for Success, keeping you up to date with the latest changes in the digital marketing landscape and key updates across paid channels.
What can you expect in this newsletter?
?? ChatGPT Search is Here: What You Need to Know ??
OpenAI has launched ChatGPT Search, a game-changing feature that brings real-time answers with credible sources right to your chat.
?? What is ChatGPT Search?
ChatGPT Search goes beyond conversation – it’s a dynamic search engine powered by AI, delivering the latest answers and linking you to reliable sources.
Simply type your question, and ChatGPT will search the web to provide timely, relevant responses. You can also kick-start a search with a click, getting instant insights powered by real-time data.
? Key Features ?
Stay updated with live data on trending news, each answer includes source links from trusted providers, ensuring transparency and accuracy.
There is a Google Chrome extension for ChatGPT Search, if you install it, every search you now conduct in Chrome will automatically go through ChatGPT Search as default.
This extension isn't for everyone and the early adopters of this will be those of us who take an interest in AI and ChatGPT's innovations.
"I tried the Search GPT extension yesterday but removed it after a few attempts. It felt too utopian to me, not being able to search on Google or access Google.com with a search field/bar" – Alex Velinov, CTO.
Generally speaking, all AI tools like ChatGPT aim at create closed systems that keep you within their platform to complete most of your tasks.
?? Availability
ChatGPT Search now for available for ChatGPT Plus and Team users, with plans to expand to Enterprise, Edu, and Free accounts soon.
Google's position still remains strong, as of October 2024, Google holds approximately 93% of the global mobile search engine market share and it is still the default search engine on most mobile devices.
This development opens an interesting conversation on the future of the search industry and how paid search advertising will evolve.
How do you think this new feature will impact Google Search and the search market overall? Let us know in the comments! ??
?? NotebookLM: AI Notes with Podcast Power ??
Another exciting AI update which has been all over our LinkedIn feeds this month is NotebookLM...
Google’s NotebookLM is powered by their advanced Gemini 1.5 AI model, redefining how we interact with information.
This experimental tool transforms the traditional notebook by adding AI-driven features that enhance understanding, organisation, and engagement with content.
?? How can marketers make the most of NotebookLM? ??
Alex Velinov has outlined 14 unique ways to streamline workflows and maximise efficiency with NotebookLM’s AI-driven features.
Plus, Alex shared 6 more ways NotebookLM can support personal growth and learning. Read the full post below to explore them all.
Our team have been testing how they can use NotebookLM in their day-to-day, Alex Velinov created a podcast from his research above which you can listen to here ??
?? How have the Tag Digital team been using NotebookLM? ??
Adam Campbell has also been testing NotebookLM to transform our jargon-heavy, technical meeting discussions into easy-to-understand summaries. This tool is inspiring new ways to communicate the technical aspects of our work so that they’re accessible to everyone.
This week Adam shared a podcast created by NotebookLM that explained all of the innovation projects that our team are working on, sharing our BETAs in an engaging 15 minute audio file.
Don't worry, we'll be sharing more on this soon with more actionable ways marketers can use NotebookLM to improve their day-to-day.
Alex Velinov is a thought leader within the AI space with over 68,000 followers, and is on a mission to simplify the latest AI advancements and present them in a way everyone can understand, and easily implement them.
Alex often shares summary text posts to announce the latest updates, this week he used NotebookLM to create a podcast sharing the key updates from the last week.
NotebookLM allows Alex to present the same information to his audience, however, instead of a list in the caption, you can easily digest 6 updates in a 4 minute conversation.
?? Smart+: TikTok’s AI Solution for Peak Performance ??
In today’s complex media landscape, where the purchase journey is less linear, businesses need streamlined solutions to drive results.
Smart+ is TikTok's newest AI-powered tool, designed to maximise outcomes by automating every aspect of campaign management—from targeting and bidding to creative.
Three Major Benefits of Smart+ for Advertisers
1?? Boosted Performance: Powered by machine learning and predictive AI, Smart+ builds campaigns that meet and exceed your business goals.
2?? Seamless Efficiency: With Smart+, TikTok manages your campaigns end-to-end, so you can focus on strategy while automation takes care of the heavy lifting.
3?? Simplified Creative: Say goodbye to creative fatigue and reduced engagement, Smart+ automates ad display to keep content fresh and captivating for your audience.
?? How It Works
Smart+ streamlines the advertising process by automating targeting, bidding, and creative selection to deliver the right ad to the right audience at the perfect time.
Input your assets, budget, and goals, and Smart+ takes it from there—optimising creative and refining audience targeting, and ensuring effective ad placements.
? Key Features of Smart+
Initially, Smart+ underwent closed beta testing globally in 2024, during which it demonstrated significant performance improvements for advertisers.
Following these successful tests, TikTok officially launched Smart+ in October 2024, making it accessible to all advertisers.
As always, our team will be testing this new feature and sharing results soon.
? Meet the Custom GPTs Transforming Our Workflow ?
At Tag Digital, we’re leveraging AI to streamline our processes and enhance productivity with our lineup of Custom GPTs.
These unique, purpose-built bots are designed to tackle specific tasks within our teams, offering targeted support and transforming how we work.
Brad and Bradina are our CustomGPTs to help with content creation within our team.
Anyone who's worked in content creation, whether it's writing a blog, keywords on your website, writing content or articles will know that the hardest part of doing content sometimes is starting with a blank page.
The purpose of these GPTs is to help get over that hurdle and essentially speed up the content creation process.
Brad is designed to help with Google specific content and Bradina is specific to Paid Social content.
They don’t replace the work we do at all but give us a valuable head start on content projects.
Tagify was crated to ensure brand consistency and acts as our brand tone checker.
Every piece of content created across the team is aligned with Tag Digital’s unique tone and language standards, ensuring cohesive messaging no matter who’s writing.
Nina Morrison is our prompt-engineering assistant, created by Alex Velinov , Nina Morrison refines the prompts we input into ChatGPT.
With her help, our team can craft precise prompts for tasks, especially when working with formulas and complex data, achieving more accurate outputs from ChatGPT.
These Custom GPTs are just the beginning as we continually explore new ways to apply AI in our workflows.
Each bot serves a specific purpose, enhancing our productivity and enabling our team to focus on high-impact tasks.
These are our 4 main CustomGPTs, our team are always working on innovation projects every quarter which includes creating new CustomGPTs to improve different parts of our teams workflows.
Over the last decade, we’ve created hundreds of essential documents, from training materials, policies, best practices, briefs, and more.
Finding the right document quickly? Not always easy. That’s where Apollo steps in.
Apollo centralises all of our resources, making them easily searchable and accessible in one place. No more wasting time hunting for that elusive document; Apollo streamlines access, reducing the average 20% of time employees spend looking for resources.
To make it even more seamless, we’ve integrated Apollo into our Slack channel, keeping it right at our teams fingertips within our usual communication channels.
With Apollo, everything you need is just a search away! Meet Apollo now ??
?? Unlock Effective AI Prompting for Event Professionals ??
This month's newsletter shares AI updates that will change the digital landscape as we know it, but we also want to share a simple way you can use AI to improve your day-to-day.
Our Top Tips for Effective AI Prompting PDF guide has been designed specially for digital marketers and event professionals.
This guide dives into clear, context-driven prompting strategies that spark creativity and streamline prompting AI tools like ChatGPT and Gemini.
?? Master Clear and Concise Prompting: Learn techniques to communicate effectively with AI, ensuring each prompt is direct and purpose-driven.
Avoid misinterpretation by specifying exactly what you need – whether it’s a summary, analysis, or creative idea.
?? The A.C.T.S. Framework: A powerful structure to design effective prompts. This framework includes:
?? Real-World Examples: Access tailored templates that help with everything from generating social media plans to creating content ideas for event marketing.
Examples include prompt setups for analysing marketing strategies, creating event scripts, and drafting blog outlines, all designed to simplify complex tasks.
?? Creative and Context-Driven Prompts: Go beyond generic responses by using context-specific language and details to enhance AI’s understanding.
This approach enables richer, more accurate outputs that align with your event marketing goals.
?? Adaptable Prompting Techniques: Learn how to adjust your prompt style based on task complexity, ensuring you maximise AI’s potential across various projects.
By integrating these strategies into your daily workflow, you can drive more precise and creative results across event planning, marketing, and content creation.
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