Tagged for Success - Tag Digital’s Newsletter - #13
Welcome to the 13th edition of Tagged for Success. We're diving into the AI platform updates that you might have missed this month, beta tests, new regulations and a sneak peak at our latest AI Solution...
What can you expect in this newsletter?
?? AI-Powered Research: Perplexity’s Deep Research ??
Perplexity has just launched Deep Research, an AI-powered tool designed to save hundreds of hours.
Deep Research conducts thorough research, analyses information, and delivers comprehensive reports within minutes – tasks that would typically take experts hours.
With its expert-level insights, Deep Research helps you stay ahead of trends and competitors.
?? How It Works ??
Perplexity’s Deep Research autonomously searches, reads, and refines data, producing a clear, comprehensive report.
?? Autonomous Research: Perplexity runs dozens of searches, reads hundreds of sources, and refines its research as it learns, just like a human expert.
?? Comprehensive Reports: After gathering and analysing the data, it generates clear, structured reports packed with key insights.
?? Export & Share: You can save reports as PDFs, documents, or share them directly with your team as Perplexity Pages.
?? 3 Deep Research Use Cases and Free Templates ??
Our CTO, Alex Velinov , has created 3 template prompts that could be beneficial for event marketers to use to test Deep Research on Perplexity.
1?? Content Analysis
Template: Do comprehensive content analysis of [company] across all social networks. Make recommendations of what needs to change to establish as [industry] leader. Make annual plan and content calendar.
2?? Competitive Analysis
Template: Compare [company 1] and [company 2] market strategies using [timeframe] data. Evaluate [key factors] and assess their impact on growth and partnerships.
3?? Industry Trend Forecasting
Template: Analyse [industry] trends through [year]. Identify key drivers and geopolitical impacts. Cross-reference [company/product] forecasts with market trends. Use data from [industry reports, earnings calls, market analysis] to support insights.
Example output from Deep Research??
Availability: Free for all users, with limited queries each day. Pro subscribers get unlimited access. Available now on the web, with upcoming releases for iOS, Android, and Mac.
Want to learn more? Check out the full blog on Perplexity’s Deep Research here.
What do you think? Will you be using Deep Research? Let us know in the comments ??
?? OpenAI Launched o3-mini Models – Faster, Smarter, and More Efficient ??
OpenAI has just launched its new o3-mini models, optimised for reasoning tasks like math, science, and coding.
Faster, more efficient, and capable of handling complex problems, o3-mini is here to revolutionise how AI can support high-level tasks.
?? Key Features ??
? Faster responses: Lower latency for quicker answers.
? More reasoning power: Enhanced function calling and structured outputs.
? Flexible processing: Choose between low, medium, or high reasoning effort for speed vs. accuracy balance.
?? Where can it be used? ??
1?? Coding & Debugging: Efficiently generates and reviews code.
2?? STEM Learning: Tackles complex math and science problems.
3?? Research & Analysis: Supports logical problem-solving and structured outputs.
?? Availability ??
This is available now for ChatGPT Plus, Team, and Pro users with Enterprise access coming soon.
The big question is will AI models like o3-mini replace human problem-solving, or will they simply enhance it? Time will tell, but one thing is certain, AI is here to stay!
What do you think? Let us know in the comments ??
??? Google’s NotebookLM Beta: Talk to AI Podcast Hosts in Real Time ???
Google is taking AI-powered note-taking to the next level with a new beta feature in NotebookLM ??
Previously, the app introduced Audio Overviews, which generated AI-driven podcast discussions based on user-uploaded documents.
Now, Google is rolling out interactive AI podcast hosts, allowing users to ask questions and receive personalised, spoken responses.
? What’s New? ?
? AI-Powered Conversations – Instead of passively listening, users can now interact with AI hosts and ask for more details or different explanations of concepts.
? AI-Powered Marketing Insights – Upload campaign reports, audience research, or trend analyses, and let the AI hosts break down key takeaways, suggest optimisations, and provide strategic recommendations, like having a digital marketing strategist on demand.
? Seamless Interaction – Users can join the conversation by tapping the “Interactive mode (BETA)” button while listening to an Audio Overview, then speaking when prompted.
?? See It in Action – Watch Google's demo video below to see how the AI podcast hosts interact in real time, breaking down information and answering questions just like a personal marketing assistant.
?? How It Works ??
1?? Create an Audio Overview – Upload documents and generate an AI-powered discussion.
2?? Enter Interactive Mode – Tap the BETA button and press play.
3?? Ask Your Questions – Join the conversation by tapping “Join” when ready.
It's important to note that this feature is experimental, meaning AI hosts may pause before responding and occasionally give inaccurate answers. It currently only works with new Audio Overviews.
Since launching in September, users have generated 350+ years' worth of AI-powered Audio Overviews.
?? More Updates Coming ??
NotebookLM is also getting a redesign, with tools now organised into three panels: Sources, Chat, and Studio.
Additionally, a premium enterprise version, NotebookLM Plus, is on the way, offering exclusive features for business users.
?? Mastering AI Execution: Strategies for Success in Change Management ??
As AI adoption surges, 97% of CEOs plan to integrate AI into their businesses, yet only 1.7% feel fully prepared.
A recent Cisco study, based on insights from 2,503 CEOs worldwide, highlights the gap between AI ambitions and actual readiness:
Positive Trends:
?? 97% of CEOs plan to integrate AI into operations.
?? 80% believe AI will bring major benefits.
?? 96% are securing partnerships to future-proof their networks.
?? 79% say the CTO or CIO plays a critical role in AI adoption.
Challenges:
? Only 1.7% of CEOs feel fully prepared for AI implementation.
? 74% worry knowledge gaps will impact boardroom decisions.
? 70% fear losing a competitive edge due to IT and infrastructure gaps.
? 58% believe AI adoption struggles could slow business growth.
? 53% are already losing ground due to underinvestment in technology.
The challenge lies in successful execution, not just adoption.
These statistics highlight a critical reality – while AI enthusiasm is high, execution remains a major challenge. To stay competitive, businesses must move beyond ambition and implement concrete AI strategies now.
Our CTO Alex Velinov shared his insight on how businesses can bridge the gap in 2025 and what you need to do:
?? Start today: AI is reshaping industries, and waiting means falling behind.
? Focus on quick wins: Automate repetitive tasks and enhance your team's decision-making.
?? Invest in AI literacy: Train your team to work with AI effectively.
Successful AI adoption isn’t about ambition, it’s about execution. Are you ready to act today?
The CEOs who succeed will be those who act now, prioritise AI literacy, and integrate AI into their operations with a clear strategy. The time for discussion is over.
It’s time to execute with confidence, embracing innovation as an opportunity rather than a challenge.
Businesses that take bold steps today will shape the AI-driven future, unlocking new efficiencies, growth, and competitive advantages.
The question is not whether to adopt AI, but how far you’re willing to go to lead the transformation.
Ready to make the change? Find out how we can help with our new AI Solutions here.
???? EU Bans ‘Risky’ AI – What Does It Mean for the Future of AI in Europe? ??
As of 2nd February 2025, the European Union has officially banned AI systems classified as "unacceptable risk" under the EU AI Act.
This move aims to protect citizens’ rights but also raises concerns about its impact on AI innovation and business growth in Europe.
?? What AI Systems Are Now Banned? ??
1?? Social Scoring: AI systems ranking individuals based on behaviour or personal traits are now illegal, preventing discrimination and government overreach.
2?? Real-Time Biometric Identification: Facial recognition in public spaces is banned, except for rare law enforcement cases. This is a win for privacy, but will it impact security?
3?? Emotion Detection at Work & Schools: AI that tracks emotions in professional or educational settings is now outlawed due to risks of bias and manipulation.
4?? Predictive Policing: AI profiling for crime prediction is now illegal, preventing discriminatory law enforcement tactics.
?? How Will This Be Enforced? ??
? Heavy Fines: Companies face penalties of up to €35 million or 7% of global revenue for non-compliance, one of the toughest AI penalties worldwide. (Source)
? Strict Regulations: AI companies must adhere to new transparency and documentation requirements, enforced by national regulators.
?? Key Dates in the EU AI Act Timeline ??
?? February 2025: Ban on high-risk AI takes effect.
?? May 2025: Introduction of AI Codes of Practice.
??August 2026: Full enforcement, with transparency and compliance measures in place.
?? The Bigger Debate ??
The EU argues that this law will protect citizens while fostering responsible innovation.
However, will such strict regulations help Europe lead AI development, or could they push talent and investment elsewhere?
Is this a necessary safeguard, or will it slow down AI progress in Europe? Let us know your thoughts ??
?? AI Solves Superbug Mystery in Two Days – Complete Game-Changer for Science? ??
We've got something different for you in this month's newsletter, while we usually focus on marketing and AI in business, this breakthrough was too big to ignore. A breakthrough in AI-driven scientific discovery has left researchers stunned.
A complex problem that took microbiologists 10 years to unravel was solved in just two days by a new AI tool developed by Google. (Source)
Professor José R. Penadés and his team at Imperial College London had been investigating how antibiotic-resistant superbugs develop.
When they tested the AI with a short prompt, it not only reached the same conclusion in 48 hours, but also suggested four additional hypotheses, including one the team had never considered, a discovery they are now actively exploring.
?? What Did the AI Uncover? ??
The researchers hypothesised that superbugs use virus-like tails to transfer between species, a theory that had never been published or shared.
The AI independently arrived at the same conclusion and proposed additional insights that could accelerate future breakthroughs.
?? Why This Matters ??
? Faster Scientific Discoveries – AI can rapidly generate and test hypotheses, saving years of research time.
? Fighting Antibiotic Resistance – Understanding how superbugs evolve is critical for developing new treatments.
? AI as a "Co-Scientist" – This experiment proves AI’s potential to revolutionise research, acting as a powerful partner rather than just a tool.
?? "This Will Change Science" ??
Professor Penadés described the AI's capability as "spectacular", comparing it to playing in a Champions League final.
He believes this technology will reshape the future of scientific research, making it faster, more efficient, and more innovative than ever before.
?? The Big Debate ??
Will AI accelerate innovation or replace human researchers? Does this breakthrough mark the start of a new era in scientific discovery?
Let us know your thoughts??
?? Meet Chat-E – Custom-Built AI Avatar for The European Chatbot & Conversational AI | Generative AI Summit ??
Ever dreamed of having a unique mascot for your event, but don’t have the time or resources for a physical one?
What if you could create a character that not only drives your event promotion but also becomes synonymous with your brand? Well, now you can…
We’ve brought this vision to life with Chat-E, the AI avatar and agent we designed for The European Chatbot & Conversational AI | Generative AI Summit .
What’s so special about Chat-E? It’s not just another chatbot. She’s designed to engage, entertain, and educate in the most lively, personal way possible.
We'll let Chat-E introduce herself ??
? What Makes Chat-E Stand Out? ?
? Unique Scottish Accent – With her cheerful and charming personality, Chat-E brings a blend of Scottish wit and American warmth to every conversation.
Chat-E doesn't sound like any generic AI voices, her accent is unique and created by Alex Velinov who took inspiration from one of our team, Lucy Gardner CA to perfect the character's voice.
The event is held in Edinburgh this year and required an avatar which aligned perfectly with the event audience.
? Brand Ambassador – From pre-event competitions to post-show engagement, Chat-E serves as both a mascot and an informative guide, effortlessly combining fun with purpose in short form 9x16 videos.
Chat-E will be a reoccurring part of the event's marketing, both pre and post event, and we've created specific videos to be showcased at the event too.
? AI Meets Authenticity – Her Pixar-like charm and approachable character make complex ideas feel simple, offering a truly human-like experience for attendees.
?? Chat-E in Action ??
Not only is Chat-E the face of the event, but she’s also the AI agent we’ve designed to answer the event FAQs in real time.
Chat-E provides round-the-clock support for event visitors and exhibitors, ensuring they have all the information they need either before they sign up or once they've registered.
We will be sharing a video case study where Chat-E will talk through how her avatar was created and you'll be able to try out the AI Agent, so make sure you're subscribed to be the first to see this.
?? What’s Next? ??
We’re not stopping here. Chat-E is just the beginning, and more interactive AI innovations are coming soon to keep elevating the event experience.
Huge shoutout to Alex Velinov for bringing this to idea to life and the entire team at The European Chatbot & Conversational AI | Generative AI Summit for being pioneers for the new and exciting ways to promote events with AI, it was great working on this project together.
Alex will be presenting a masterclass at the event next month on AI Agents in Action: Practical Steps for Business Leaders, as well as Drew M. and Adam Campbell exhibiting to share more on our AI Solutions ??
Don't worry, we'll be sharing more on this post-event to make sure you all don't miss out on Alex's content ?? Make sure you're subscribed to Tagged for Success to be the first to know.
Are you ready to explore what your AI Avatar or AI Agent looks like for your next event? Check out all of our AI Solutions here and book a discovery call with our AI team today ??
We hope you enjoyed this edition of Tagged for Success, every month we release two newsletters , an AI newsletter and our regular edition with all of the latest news and updates in digital marketing.
The next edition will be out on the 10th of March then we'll be back with our AI newsletter on the 24th March.
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