Tag Diagnostics & a new consent management setup within Google Ads, Google Analytics, and Tag Manager

Google has announced plans to "strengthen your first-party data strategy with new tools." These new capabilities include Tag Diagnostics and a new consent management setup?for Google Ads, Google Analytics, and Tag Manager.

Tag Diagnostics Here, you will find notifications?regarding potential measurement setup errors and how to fix them, such as:

• If you require a conversion linker tag to connect your ad data to on-page conversion actions. Where the Google Tag is absent from your website/pages.
• Suppose your Google Tag event and setup commands are not in order.

In that case, This provides an overview of your account's health, alerting you to potential difficulties affecting your measurement and advising you on how to resolve them.

Here is what it looks like:

Consent Management Setup

Google is launching a streamlined solution that integrates with many of Googles CMP Partners to streamline your consent banner and consent mode deployment. This integrated CMP setup streamlines consent banner creation and consent mode implementation directly within the Google tag user interface inside of Google Ads, Google Analytics, and Google Tag Manager, reducing friction and complexity.

The new integrated CMP setup provides:

In-Product Guidance: Clear instructions tailored to your specific setup.CMP Integration: Seamlessly connect with a variety of CMP providers (listed below) or use our guided options.

Simplified Banner Installation: Implement your chosen banner manually or directly within the Google Tag Manager interface with a few clicks.

Fully-integrated CMPs are available from the following launch partners:

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This is rolling out to all accounts globally over the next few weeks.