TACTICS - Strategic Panning Model

“Will Rogers” once said, If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them

Strategy management is still a young discipline with only approximately 50 years of development history. When observing the number of sciences dealing with it today, and the number of related publications, it is a success story. While businesses today are more concerned with the subject of strategy than were 50 years ago, the question that presents itself now is: How far the scientific findings and old methods can meet with the digital age? and do we need a new method and strategic planning model to work with, in this digital age?

“Will Rogers” once said, If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.

A very profound observation, especially in the digital age, where it’s so much easier to talk about a product, while?the priority is for preparing an innovative digital marketing strategy?that can create and develop sustainable competitive advantages for your products and then keep to the technological tools and word of mouth to advertise the good job you did.

For all these reasons, we at Right Service prepare our clients' strategies based on a new strategic planning model, the” "TACTICS?”?of the?4Ts??marketing concept?(created on January 9, 2017) represents the best strategic planning model in the digital age. It is the “how” of everything (who, what, where, when & why), simply it is your digital marketing strategy with a digital transformation twist that aims to boost your business to grow and succeed in the digital transformational age.

TACTICS??is made of the below ingredients and jobs for a successful digital marketing strategy:

T: TARGET AUDIENCE?

Define the kind of people you’ll be talking to, how to speak to them, where to find them, and what they want from your brand.

A:?APPROACH

Determine your main digital marketing operations’ goal with the date of its accomplishment, review your brand ideology and amplify your brand’s competitive advantage.

C:?COMMUNICATION STRATEGY

Set up the methods of your online activities including what your organization wishes to share with the public based on your market sophistication level and your client’s sales journey.

T: TRAJECTORY

Assign your customers’ buying journey to understand their purchasing behavior (before, during & after)

I:? INFLUENCE

Help you build influence in your industry either by searching for people who have a positive impact on your target audience or through your content and communication strategy.

C:?COORDINATION

Synchronize between online and offline marketing activities.

S:?SITUATION ANALYSIS

Review your brand’s current situation, capabilities & activities to discover its strengths and overcome the weaknesses online in addition to gaining a complete picture of what’s influencing profitability in your industry.

A lot of marketers forget that a marketing strategy is a living document that should be updated and reviewed constantly.?You can think of strategy renewals like pruning trees!

Pruning will lead trees to grow faster and produce better fruit. The same happens when renewing your strategy, it clears your mind and redirects energy toward real priorities.

Therefore your company’s digital marketing strategy should be renewed at least once a year on average.