Tactics for Building Strong Customer Relationships

The cornerstones of the market conditions today are repeat business and customer loyalty.

Losing a customer is, without a doubt, the worst thing that can happen to a business.

Sure, this has stayed true for every business of any age, but it holds even more importance these days because you are fighting your competitors for every dollar.

Hence, customer retention has become key for every business in this fast-paced and competitive market. Statistics reveal that nearly 80 percent of customers are willing to pay more if they are offered a better experience.

Unfortunately, a large number of businesses end up making common customer retention mistakes and are unable to create a customer service experience that ensures satisfaction.

However, the importance of keeping your customers happy and satisfied cannot be ignored and businesses should make it a priority to improve their customer relationships.

1. Interact Like a Human Being

These days, customers are looking for a more personalized and unique experience. They are not interested in talking to toneless and glassy-eyed customer service representatives. Yet, you will find that most businesses train their employees to memorize sales pitches, greetings and apologies when all their customers are looking for is to communicate with a more human and personalized touch.

Especially with the widespread use of social media, it has become essential for businesses to empathize with their customers and emote with them. This involves using their names while conversing, making jokes and being personal. Every time you interact with your customers, it is an opportunity to build and strengthen your relationship and you should take full advantage.

2. Know More About Your Customers

Building customer relationships is quite similar to the way salesperson build a rapport with their customers. One can only be a good salesperson if they know their customer and the same logic applies here. Since you are providing a more personal experience, you should make an effort to learn their individual needs and wants.

The key to learning more about your customers is to continue your interaction with them even after a transaction is completed. You can do some research on your customers on social media and learn about their habits and interests.

In today’s market, the easiest way for businesses to stand out in the crowd is through the customer experience they deliver and not by the products they sell. Learning about customers continuously allows a business to extend their relationship beyond the basic level and this boosts retention rate and repeat business.

3. Focus on Customer Complaints

Customer complaints and negative feedback provide your business the opportunity to hear what your customers have to say about your product or service. Rather than thinking only of the downsides of complaints and negative feedback, you should regard them as a way to improve your service.

You are being offered the opportunity of redeeming yourself and prevent further such reviews from circulation about you, provided you deal with the existing complaints properly. You don’t want your customers to keep their complaints inside and blurt the out to others. Instead, businesses want the chance to be able to fix their mistakes and complaints are the best way to go about it.

Also, when you resolve complaints, your customers will appreciate it and it will tell you what not to do so you don’t disappoint your customers again. Remember, building strong customer relationships is a two-way street.