Tactical Check-List to Improve Your LinkedIn Strategy

LinkedIn mentions itself as "the world's largest professional network" which is undeniable that LinkedIn proposes many ways for B2B businesses to differentiate themselves from their competitors and generate leads.?

With over?850 million users?and more than 200 countries and territories around the world, LinkedIn is accepted as reliable for businesses as a professional network and declared that more than 55 million companies are listed on the platform (LinkedIn, 2022).?AT THIS ARTICLE, you can review the statistics capturing LinkedIn members and businesses. For now, it is well-known that LinkedIn got a critical role for marketers to reach their goals in 2022.?

Where to start:

Optimize Your Company Page

Company Page is the main location on LinkedIn, where any visitor who is interested in your company can get brief and trustworthy information about your organization. A properly prepared company page also helps to increase your LinkedIn SEO, which is a tool for the appearance in search results. Do you know that companies with complete profiles can get up to?30% more views?

Feed Your Company Page With Unique Posts, regularly

According to the LinkedIn reports, the company pages with weekly shared authentic posts get?double?engagement. The posts should reflect the business objective and be beneficial for the audience at the same time. There are plenty of post options provided by LinkedIn, such as articles; images; videos; PDFs, slides and PowerPoints; polls, and more. Additionally, it is important to humanize the company page with employee actions.?

Extend The Audience

LinkedIn supports organic growth besides other social media platforms. Therefore, it encourages marketers to enhance the effectiveness of their campaigns with paid ads. Still, it is necessary to keep both strategies in balance to increase brand awareness on LinkedIn.?

Build a Product Page

Product Page on LinkedIn is an excellent way to present the benefit of the product and overall info about the provided services to your audience. Updated posts and videos related to the product will help marketers to collect reviews and insights.

As LinkedIn is the most trustworthy social network among social media platforms, allows companies to build their business strategy to reach their organizational goals in marketing and also in recruitment with effective usage of LinkedIn strategy.

How your business can get benefit from LinkedIn marketing?

• Conversion:??Just to notice: The audience that you targeted on LinkedIn is mostly the?decision-makers. Did you know that LinkedIn can?increase purchase intent for a brand by 33%??
• Employee Loyalty:?Organization should be considered as a big, trustworthy, and proud family for the employees. The power and interactivity of the company image enhance employees' perception of their organization.
• Recruitment:?LinkedIn is one of the most preferable jobs seeking platforms existing.?The statistics?illustrate that every minute you spend time in this article, three people are hired through LinkedIn. Additionally, companies use Career Pages on LinkedIn for their recruitment processes very efficiently. It is convincing to show organizational culture with the right EVP strategy and make existing employees feel confident to present their company and enhance the company's visibility.
• Advertising:?Promotional options on LinkedIn are designed to augment the organic reach of company pages. The algorithm behind helps to make you target the exact audience you need. With a complete company page, your visitors can learn more about your company.
• Discoverability:?LinkedIn Pages are also an instrument to perform successful SEO. Companies with the one increase their visibility and pop themselves up in search results.

Do you want to learn more? Ounternet as a LinkedIn Strategy agency, we can help you through your journey. Reach us NOW and get a free consultancy for your LinkedIn strategy.?

#Linkedinstrategy #B2Bstrategy #digitalagency

Autor: Ozde Dereli