Tackling ESG, Insights and Partners in the News
In this edition of Worldcom Highlights, we step cover the elements needed for ESG (environmental, social and governance). Over the last decade, Environmental, Social, and Governance (ESG) considerations have become increasingly important to corporations around the world. It is part of the reporting and profile of a company. During this time, public relations (PR) professionals started to play a crucial role in the development of communication with customers and financial stakeholders.
We also insights on reengaging social media audiences, communication tips for people leaders, building your crisis management team and more. Plus a case study and a guide for the Spanish cybersecurity market.
The Worldcom Partners have been winning awards and being honored around the globe. We've rounded it all up for you in this edition of Worldcom Highlights.
ESG: Communication and Strategy for Corporate Sustainability
As companies strive to demonstrate their commitment to sustainability and social responsibility, PR practitioners help companies develop strategies to navigate the complex landscape of ESG communication that build trust and drive meaningful change without greenwashing.
In 2025, what is going to happen in Content and Digital Marketing?
From accessibility to the growing use of AI and influencers, public relations and digital marketing will continue to challenge both business and practitioners. Better storytelling, data and trend analysis and the ability to dissect an audience for effective marketing will dominate the landscape and be needed to help break through the noise and rise to the challenges in every market and in every country around the world.
5 Factors of Successful Strategic Planning
Insights from Linhart PR, our partner in Denver, Colorado, United States
Every year when the fourth quarter beings, many corporate communications and public affairs teams start the process of annual strategic planning. Corporate communications and public affairs teams engage in annual strategic planning for several reasons including alignment with organizational goals, adapting to marketplace changes, understanding needed budget and resources are just a few.
In essence, annual strategic planning ensures that corporate communications efforts are thoughtful, deliberate, and capable of adapting to the fast-paced changes of the modern business and regulatory world. Through a year of client work, there are five factors that have emerged showing how they contribute to successful plan development. In addition, these elements are needed not only for plan implementation, but also help to boost credibility with business leaders.
Business Storytelling and the Magic of Narrative
Insights from , our partner in Moravia, San Vicente, San José, Costa Rica
Words are spells that can transport people to other worlds, make them feel intense emotions and leave an indelible mark on their memory. With metaphors, similes and vivid descriptions we can give color to stories, conveying not only simple information, but also making the audience see it, feel it and live it.
The art of business storytelling has the capability to transform simple data into experiences that connect and excite. Imagine your company as the hero of an epic tale. This hero is not just a faceless entity; it is a living being, full of dreams, vision, values and aspirations. As with the hero, companies are facing challenges in a competitive business world.
The question to help create an impactful story is: What does my company need to shine? Clearly, the company not only needs to tell the public about its purpose, but also what makes it unique. This is a great opportunity to use the magic of narrative to connect with customers.
Highlights from the Worldcom North American Region Meeting
Insights from Abel Communications, our partner in Baltimore, Maryland, United States
After becoming a partner of Worldcom Group this year, Greg Abel of Abel Communications participated in the Worldcom North American Region Conference with his VP, Jessica Fast. During the conference, they got to experience the culture of San Antonia and the power of the culture of Worldcom Public Relations Group.
Multicultural Communication: Overcoming Challenges and Leveraging Differences
Insights from HBI Communication Helga Bailey, our partner in Munich, Germany
With the rate of globalization increasing over the last few decades, multicultural communication has taken on a more important role for companies and brands. Whether it is international business relationships or global audiences, communicating effectively across cultural boundaries is critical.
With the right methods and practical solutions, dealing with cultural differences can be mastered by anyone. There are some key elements to mastering multicultural communications.
Perspectives on Public Relations from Asia Pacific Partners
Insights from The Pollack Group, our partner in Los Angeles, California, United States
These interviews provides valuable insights into the public relations and media landscape, featuring various Worldcom Partners. These videos delve into key topics that are currently shaping the industry, such as innovation strategy, the role of artificial intelligence (AI), and the evolving nature of influencers and storytelling.
One of the primary themes explored in the series is innovation. In an industry that’s constantly evolving, PR professionals are always seeking new ways to stay ahead of the curve. The interviews discuss how innovation is not just about adopting the latest tools or technologies, but also about rethinking traditional approaches to communication. They emphasize the importance of agility and creativity in developing strategies, and how being in a global network helps to foster learning and collaboration.
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Putting Together the Perfect Pitch
Insights from Litzky Public Relations, our partner in Hoboken, New Jersey, United States
While public relations has many different elements when working with the media. Aside from a newsworthy angle, the results ultimately come down to one thing – the pitch. In today’s media environment, editors, freelancers, reporters, writers and producers receive hundreds of emails every day.
PR professionals are working to get attention in a commerce-driven and oversaturated news cycle. So, how do you get your news pitch to stand out?
There 5 questions to ask yourself to help you land coverage and craft the perfect pitch
Understanding Dark Social Networks
Insights from HBI Communication Helga Bailey, our partner in Munich, Germany
In the arena of digital marketing there are tools that are often overlooked: dark social. Yet, these channels have a huge impact on content distribution. This term sounds mysterious, but it simply describes an invisible (not public) but influential form of online interaction.
Using Research: 6 Ways Data Helps Achieve PR and Marketing Success
Insights from Airfoil, our partner in Farmington Hills, Michigan, United States
If you think of a client engagement is a journey, then different types of research serves as the GPS to determine the best way forward. By using research, it helps uncover the information needed to make our objectives clear. In addition, it helps to establish intent for creative execution, and ensures that decisions are informed by real-world data and existing market forces.
By starting with research: it helps to define success for a client. It also all of the members of a team with a roadmap that outlines how to achieve the agreed-upon goals. At the outset of every client engagement, you should develop strategies grounded in intelligence and analytics that provide measurable goals to work toward.
Creating an ESG Report
From PRAM Consulting, our partner in Prague, Czech Republic
PRAM voluntarily decided to implement a strategy and create an ESG report. The firm was not bound by specific legislative requirements mandating non-financial reporting. However, the report allowed them to transparently communicate activities and efforts in the ESG area to the public.
Playbook: Navigating the Outdoor Apparel Market
From Off Madison Ave, our partner in Tempe, Arizona, United States
Worldcom Partner Off Madison Ave has created a marketing playbook for outdoor apparel and brands called Trail-Tested Tactics: Navigating the Outdoor Apparel Market with Patagonia’s Strategic Compass. Outdoor enthusiasts are discerning consumers when it comes to outdoor apparel. These customers are looking for nothing short of technical performance perfection or rugged durability for their adventures — weekend or through-hikes alike. The other trait of these consumers is that they are champions of sustainability and ethical production practices.
If you believe what we believe, then our partners will want to talk to you.
You’ll work directly with entrepreneurs who are innovators and experts in a variety of communications fields. And you’ll be able to draw on the knowledge of over 2000 communications professionals as you develop your career.