This Table Saved & Turn Around My Failing Business

I was a chemistry and biology graduate with no technical skills or business knowledge.

I was an introvert and lacked confidence since I was young.

After working for ten years in the corporate world, I found myself with no savings.

One morning, stuck in traffic, I cried because my life felt so pitiful despite working hard.

That moment was a turning point for me—I knew I had to start my own business.

Balancing a 9-5 job, I spent my nights and weekends learning how to build a WordPress website and handle all the technical stuff for an online business.

After six months, I faced a harsh reality—no one was buying.

Despite countless nights working on my services, tweaking my website, and sending out emails, nothing seemed to work.

I felt defeated as if all my hard work had been for nothing.

But then, something clicked. I realized I needed to change my strategy to see results.

Today, after nine years of hard work, we attracted clients from over 16 countries. I like to share three simple tips to ensure people start buying from you.

One of the major challenges people come to us with is not getting enough leads or sales conversations with their ideal clients.

Many aim for 100 conversations per week but feel lost, spending a lot of time posting content and money on ads without getting the results they want.

The root of the problem is often the lack of the right lead magnet to attract ideal clients and start sales conversations.

I developed a simple exercise to create a problem-solution table to address this.

This table helps knowledge experts to gain absolute clarity on three critical aspects:

1. Understanding the Ideal Client’s Journey: Gaining insights into the steps and milestones necessary to help clients achieve results.

2. Identifying Problems and Solutions: Recognizing the main problems faced by clients and determining how to solve them effectively.

3. Creating Effective Lead Magnets: Figuring out what lead magnets or freebies can entice ideal clients and start conversations that lead to sales.

This exercise works well because it aligns the business owner’s solutions with the client’s needs, using targeted lead magnets extracted from their online programs.

By doing so, business owners can instantly attract ready buyers eager to engage in sales conversations, eventually converting these conversations into appointments and sales.

I have compiled a simple template and a step-by-step guide to help others replicate this process.

In just 10 minutes, you can gain absolute clarity on what your ideal clients want and identify the perfect lead magnet to entice them, starting a fruitful sales conversation.

Now, let’s move on to the detailed steps for creating lead magnets for your ideal clients.

Key Steps:

1. Identify Ideal Clients and Their Journey

? Define who your ideal clients are and what their main problems are.

? List the major steps and milestones to help them achieve results.

2. Identify Reasons for Not Getting Results

? Determine why your ideal clients are not achieving their desired outcomes.

? Convert these reasons into major steps for improvement.

3. Break Down Reasons into Mini Problems

? Identify smaller issues contributing to the main problems.

? Break each reason into smaller, manageable problems.

4. Provide Solutions to Mini Problems

? Offer tools, templates, and systems to address each mini-problem.

? Provide resources to help ideal clients overcome these obstacles.

5. Select Lead Magnets

? Choose lead magnets based on the solutions to the mini problems.

? Determine which lead magnets will be most appealing to your ideal clients.

6. Utilize Lead Magnets to Attract Ideal Clients

? Share lead magnets on social media to generate sales conversations.

? Use the lead magnets to start conversations and attract clients.

Cautionary Notes

? Ensure that the solutions you provide align with the identified problems.

? Double-check that the lead magnets chosen are relevant and appealing to your ideal clients.

Tips for Efficiency:

? Keep the process simple by breaking down steps into manageable parts.

? Use the provided templates and guides to streamline creating lead mechanics.

? Seek feedback to optimize the lead mechanics for maximum effectiveness.

If you want a video visual walkthrough, watch here:

https://www.loom.com/share/48c95470843a49ec94ebf8645f95ceb7?sid=9c289ed8-c015-4595-9b99-767d99e1f6e2

And if you want the sample templates in the video, DM me.

KC

kclow.com