Table of Contents | Series: What Businesses Need to Know about Domaining

In this series I address people running a business or organization of any size, from entrepreneurs to the whole C-Suite, as well as Business Development, Marketing, Sales, Finance and IT. But I welcome all readers, including of course domainers.

As a domain investor ('domainer'), I've observed that businesses often make strategic blunders when purchasing domain names ('domains'). The reason is ignorance and misconceptions about domains and the domaining industry.

These blunders cost the company, whether they know it or not (and they often don't).?My objective is to provide the insights you need to be more strategic in this area, without getting bogged down in details.

I encourage you to read the series from the beginning. The articles are meant to be timeless rather than timely (they have no expiration date), and later ones build on earlier ones. But regardless of how you read them, I hope you find value here. - Keith

1. They Want How Much for a Domain Name? That's Outrageous!
2. Why Your Next Domain Purchase will Probably be from a Domainer
3. Domain Names aren't Dead, Part 1: Domains Confirm Identity
4. A Domain Acquisition is not a Product Purchase, Part 1: Sudden Death
5. Domain Names aren't Dead, Part 2: Domains are Key in Marketing
6. A Domain Acquisition is not a Product Purchase, Part 2: The Buyer-Seller Relationship
7. Inbound vs. Outbound, Part 1: Why the Difference Matters
8. Inbound vs. Outbound, Part 2: Dealing with Inbound Domainers
9. Inbound vs. Outbound, Part 3: Dealing with Outbound Domainers
10. Domain Names Aren't Simply Online Real Estate
11. "We Already have a Website."
12. A Domain Acquisition is not a Product Purchase, Part 3: Missing Metrics
13. The Proper Price for a Domain, Part 1: What is a Domain Worth?
14. The Proper Price for a Domain, Part 2: Generating the Basic Numbers
15. The Proper Price for a Domain, Part 3: Working the Numbers Wrong
16. The Proper Price for a Domain, Part 4: What Shall It Profit You?
17. The Proper Price for a Domain, Part 5: It's Payback Time
18. The Proper Price for a Domain, Part 6: Calculating a Circumspective Price Cap
19. The Proper Price for a Domain, Part 7: Closer to a Comprehensive Price Cap
20. The Proper Price for a Domain, Part 8: Calculating a Comprehensive Price Cap
21. The Proper Price for a Domain, Part 9: Extended Payments - The Cons
22. The Proper Price for a Domain, Part 10: Extended Payments - The Pros
23. A Domain Acquisition is not a Product Purchase, Part 4: Competition Reversal
24. The Ethics of Domaining
25. What We've Covered, and Your Action Steps from Here