A Table of Contents is both a map and a menu.

A Table of Contents is both a map and a menu.

Caelan Huntress Caelan Huntress

Caelan Huntress

Generative AI Trainer ? Marketing Automation Strategist ? Public Speaker ? Systems Thinker ? Digital Creative

发布日期: 2021年8月13日
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A Table of Contents is both a map and a menu.

It's a map because it orients you to your location in the intellectual terrain, allowing you to plan the journey you want to take through the material.

It's a menu because you may have an appetite for something specific, and by selecting a chapter for consumption, you can sate your hunger by going directly for what you want.

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Here is the table of contents for my upcoming book. Marketing Yourself: Elevate Your Personal Platform To The Next Level

  • Introduction:?The Cornerstones of Your Platform
  • Section 1: Your Strategy
  • Chapter 1: The 4-Step Customer Cycle
  • Chapter 2: Seek Out Existing Audiences
  • Chapter 3: Research Competition for Shortcuts to Success
  • Chapter 4: The Buying Trigger of the Customer Avatar
  • Chapter 5: Personal Brand vs. Business Brand
  • Chapter 6: Use Storytelling and Statistics to Illustrate Results
  • Section 2: Your Systems
  • Chapter 7: Your Website Is A Simple Sales Funnel
  • Chapter 8: Solve a Small Problem with a Lead Magnet
  • Chapter 9: Automating Authenticity with Emails
  • Chapter 10: List Building Statistics For Success
  • Chapter 11: Plan a Publishing Schedule That Matches Your Goals
  • Chapter 12: Test Your Own Purchase Process
  • Section 3: What You Sell
  • Chapter 13: Selling Is Pushing, Marketing Is Pulling
  • Chapter 14: The Power of Free Samples
  • Chapter 15: Stack Your Offers in a Value Ladder
  • Chapter 16: Sell To The Heart Before The Head
  • Chapter 17: The Timing of a Closing Question
  • Chapter 18: Customizing Sales Collateral
  • Section 4: What You Say
  • Chapter 19: Your Personal Statement
  • Chapter 20: Mission-Based Messaging
  • Chapter 21: Headlines Written By Your Customers
  • Chapter 22: Interview Customers to Collect Testimonials
  • Chapter 23: Sell to Small Groups of Qualified Prospects
  • Chapter 24: Make Your Marketing An Adventure
  • Epilogue:?Marketing Yourself is a Series of Failed Experiments

I'm collecting feedback on the 45k word manuscript now. If you'd like an advance reader copy,?click here.

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