‘Taal se ad mila’: Personalised ads and music streaming platforms

Has it happened to you that you are playing a sad song and the next moment, the music streaming platform offers a bunch of other sad songs that you can listen to? Now imagine, if the music streaming platform could use the same data that it uses to suggest you similar songs and give you personalised ads? Would you sit through the ad??

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BrandWagon Explainer: SEO 2024 – aaj, kal or aaj?

Search Engine Optimisation aka SEO, is a word, every second person in the digital world, and even those not involved in the digital world is aware of. It is almost like love it or hate it, SEO is here to stay. So what is happening? Truthfully, SEO is evolving at a faster pace than ever before. Hence, inorder to save one’s rankings in 2024, you must be ready to reshape your SEO strategy to keep up with the constant algorithm updates. For companies that want to succeed, responsiveness is more important than ever. Staying in your comfort zone and clinging to what once worked won’t get you anywhere this year.?

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BrandWagon Adtalk with Simplified’s Ajay Yadav

The pandemic has brought about notable shifts across industries, and the case has been no different for marketing. Today, digital marketing has become a crucial aspect in order to acquire new customers and retain existing ones. In our weekly BrandWagon Ad Talk series, industry experts highlight what has changed over the past two years and more importantly, are these changes here to stay. Ajay Yadav, co-founder, Simplified, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and more.

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Biden bows out! Media frenzy as world reacts to presidential race shake-up

The US presidential election 2024 seems to be a roller coaster ride for news channels across the globe. A few days after former US president Donald Trump’s attempted assassination, current president Joe Biden withdrew his name from the presidential race and endorsed Kamala Harris for the upcoming election. Biden’s decision to withdraw and endorse Kamala Harris made news headlines all around the world. While the decision by Biden shook the world and brought the presidential election at crossroads, it also made news headlines all over the world.

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Why online gaming industry needs to redefine its model across social media platforms?

From once just being a platform of communication, social media has evolved with time, and only gaming has a role to play in it. For instance, recently LinkedIn introduced games for iOS users, the option is yet to be available on Android. Similarly, Facebook and Instagram, are being used to play group competitive games which are simultaneously streamed on these platforms or YouTube. “The community around these free-to-play multiplayer games has increased significantly. It has happened due to the chatters in platforms like Discord, YouTube, etc. In Discord people come and discuss the game while playing, in YouTube also there is a live chat where people engage with each other. Also a lot more content is being made on this.

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55% urban Indians will follow Paris Olympics via social media updates, reveals YouGov survey

A survey conducted by YouGov shows that 55% urban Indians are planning to keep up with the Paris Olympics via social media updates whereas 54% will tune into TV broadcasts. The survey further reveals that 47% of respondents plan to stream the games online while 36% are going to rely on newspapers and news sites. 22% plan on watching the games at broadcasting venues while 11% plan to watch it live in Paris at an Olympic venue.?

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Google revamps Privacy Sandbox, user choice takes centre stage in Chrome

Google, on Monday, announced an updated approach to its Privacy Sandbox initiative aimed at improving online privacy while maintaining an ad-supported internet ecosystem. The company plans to introduce a new experience in Chrome that allows users to make informed choices about their web browsing privacy. This approach comes as a response to feedback from regulators, publishers, web developers, civil society, and the advertising industry.

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Audio revolution: How audio stories and podcasts have begun to captivate the imagination of many

In the crowded streets of Kolkata, metros in Delhi, or bustling local trains of Mumbai, a new channel of story-telling has slowly and steadily captured the ear and hearts of millions. Podcasts and audio stories, once considered niche segments, have risen as a popular medium of entertainment. The quiet revolution can be assessed from the facts that, the number of audiobook listeners in India is projected to reach 416.4 million by 2029. In addition to that, user penetration is expected to be 23.6% in 2024 and is projected to increase to 27.7% by 2029, as per a report by Statista.

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The world of digital books: A promising but slippery path

India has already witnessed a digital revolution in recent years, thanks to relatively cheap internet and several initiatives taken by the government. Not to mention, the publishing industry has also seen evolution due to rapid digitalisation. People, especially Gen-Z, have shifted more towards ebooks and online reading platforms like Google Books, Project Gutenberg, and Kindle Store, among others. The field seems to have a bright future. The ebooks market in India is projected to reach a revenue of $236.4 million in 2024.

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Rohit Jawa to chair IAA IndIAA awards jury

IndIAA awards for creative excellence, organised by the India Chapter of the International Advertising Association, recently announced that Rohit Jawa, CEO and managing director, Hindustan Unilever, will chair the jury panel that is set to select the winners at the awards.

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