A Synopsis of Marketing Trends In 2021

While there is much for businesses to learn in the business arena, marketing is powerful and shouldn't be overlooked. That might sound overly simplistic, but it's supreme for marketers to understand how their influence can exude positive power when explored. Since the advent of digital technology, much has been going on, and every transformation change counts in the business world. 

Let's look at some of the trends catching on;

1. Influencer Marketing is changing the perspective of marketing strategy. People no longer trust ads, but they trust people, and by brands partnering with an external individual (influencer) trusted by the target market, confidence and credibility components are usually higher. 
2. Programmatic Advertising - If you're working with paid ads, then programmatic advertising would resonate with you very well. The reason is that programmatic display advertising uses intelligent software to purchase digital advertising space on different platforms and channels automatically.
3. Brand Advocates - If there is a case to put great attention on as a brand, it would be advocacy marketing. People are more likely to trust content shared by their peers over content shared by brands. Peer-to-peer marketing is on the steering wheel behind 20% to 50% of purchasing decisions. 
4. Short Videos - People are lately getting their heads around creating short videos, and the reason is that it's just quick edits. Marketers should not in any way underestimate the exuding power of short videos, particularly from a business standpoint.
5. Importance Of Direct Mail - The application of direct mail is now more than ever on its ascendancy. This is because people are spending the majority of their time working from home. 

What trends have you adopted, and how is that working for you.