The Synergy Standard | July 2023
Synergy Global Housing
Experience the Synergy difference, where extended-stay living is elevated with unparalleled comfort and global support.
The Latest Global Trends in Temporary Housing
The temporary accommodation sector has experienced significant changes due to shifting global demographics and post-pandemic mobility trends. These changes have influenced consumer preferences, investor interest, and relocation policies.
As you get ready to move assignees and travelers into some of our most requested cities, Synergy is here to help you plan for key impact periods that may affect serviced accommodation pricing and availability.
For the latest market trends and industry insights across EMEA, APAC and the Americas that may affect rates and inventory, read our helpful report.
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Synergy Sweeps Relocate Global Awards
We're thrilled to announce that Synergy won "Best Serviced Apartment Provider", "Excellence in Environmental, Social, and Governance Initiative", and "Excellence in Talent Development, Deployment, and Diversity" at the Relocate Global Awards Innovation Festival for Global Working.
Our Insider Guide to NYC
Discover the best neighborhoods, top attractions and expert tips to make your stay in the Big Apple truly unforgettable. Let Synergy be your trusted companion in navigating the city and finding your perfect home away from home.
India's Extended-Stay Market Soars
Synergy's Claire Barrie, Vice President of Sales, recently spoke with Travel Trends Today about the exciting trends and rapidly growing importance of India as a market for extended-stay accommodations.
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Are Agents Or Operators Best For Extended Stay Housing Management?
The short answer… it depends.
The agency model, which uses a network of supply chain partners to fulfill accommodation needs, is great for infrequent travel into tight, mature markets like London, Paris, and San Francisco. While the operator model, which uses owned or master leased apartments to satisfy accommodation requests, is great for high-frequency travel or mobility programs.
Whereas an agent can theoretically find you an apartment wherever you need one, they have limited control over the end-to-end guest experience because they use partner providers to acquire the apartment inventory to house guests.
On the other hand, an operator controls the apartment inventory and guest services they offer, but if they don’t have apartments in the location where you need them, what’s the point? Read the full article to learn how to get the best of the agent and the operator while limiting the downsides of each.
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The Synergy Team Is Ready to Help Find a Housing Solution That’s Right for You.
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