Symantec Logo Design — $1,280,000,000

How much do you think it costs to create an effective and appropriate logo? Well, the options can be different – from mere cents to ten-digit amounts or more.

This very simple but very impressive logo was worth the price tag you see on the headline. Its key element is a checkmark, indicating that the operation was successful. And this is ideally suited to the specifics of a company that provides website security. Plus, the yellow color of the circle means continuity and stability of protection. All this combination forms a feeling of safety, trust, and security.

According to reports, Symantec paid as much as $1,280,000,000 on the Logo and Branding they are currently sporting!

However, the actual amount is not all that shocking once you have all the facts straight.

One of the purchases made by Symantec is the acquisition of VeriSign.

They did not just gain access to the company’s ideas and resources, but also to the VeriSign logo, the famous check mark, which they are have skillfully incorporated into the Symantec logo.

In case you are not familiar with it, it represents a tick for the authentication of security certificates (SSL) for websites, which is crucial if you want people to trust your online shop or e-commerce website.

Since the tick mark is associated with trustworthiness, Symantec wisely chooses to include it in their logo.

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