Sydney Gift Fair Supplier Spotlight: La La Land

La La Land was born in 2009 in the humble beginnings of a garage office. Over a decade later, they have become Australia's most loved, leading giftware and homeware brands.

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The talented in-house La La Land design team designs and illustrates an incredible array of forward-thinking works, including their signature Australiana print. One of the first brands to focus on the beauty of Australian flora and fauna and reimagine Australiana in a contemporary way, La La Land has always been a trendsetter.?

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Today, the brand is stocked across Myer, Peter Alexander, and over 300 homegrown boutique gift shops Australia-wide. La La Land has collaborated with some of Australia’s most iconic brands, including Streets Classics Ice Cream, Smiley, Matildas Women’s Football Team, and Blinky Bill, to name a few.

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Co-founder Elie Azzi is the creative mind behind La La Land's iconic collections. His ideas are brought to life by talented in-house artists Murilo Manzini and Lilly Perrott. Combining Australian nostalgia with elements from a diverse array of fashion, architecture, and wildlife from around the globe, Elie is a master of juxtaposition who always keeps the end recipient front of mind.

"When creating a new collection, I think about what's relatable to people, and what would make their hearts melt when they see it."?

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At the heart of La La Land is the desire to inspire happiness and creativity through its handmade, bespoke collection of giftware. "I've always said that we are really in the very best industry because we're in the industry of happiness, we're in the industry of giving and receiving", says Elie. Supporting creatives to flourish is important to La La Land, and they publish over 100 artists and illustrators to share their talents with the world.

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At Sydney Gift Fair, La La Land will be showcasing their latest collections and unique greeting cards, along with some very exciting and innovative new products. The brand has continued to grow and evolve despite a tumultuous two years, and it's past due time to share their joyful creations in person and mingle with all the lovely retailers at this spectacular event.