SXO: What is it and how can it help your business?

In the digital world, businesses are in an epic battle to capture the attention of their target audience. It all boils down to two key players: search engine optimization (SEO) and user experience (UX).

SEO is all about luring organic traffic through search engines, while UX focuses on creating a smooth and captivating experience for website visitors. Now, both elements have joined forces to form a concept called SXO - Search Experience Optimisation.

Simply relying on old-school SEO tactics won't cut it anymore. Today, websites need to find the sweet spot between pleasing search engines and blowing visitors' minds with an exceptional user experience. With SXO, it's all about creating a website that's a magnet for search engines and a pleasing experience for users.?

In this short guide, we’ll tell you everything you need to know about SXO and how it could transform your online business.

What are the benefits of SXO for your online business?

Implementing SXO (Search Experience Optimisation) to your online store offers a whole host of benefits you can’t ignore if you’re serious about standing out in a crowded market. The possibilities include:

·?Improved search rankings: So, you want to climb that search engine ladder? SXO is your secret weapon. By combining SEO strategies with user-friendly design, you'll create content that search engines will favour. That means higher rankings, more visibility, and a whole lot of traffic heading your way.

·?Enhanced user engagement: Any online business owner wants to impress their customers. With SXO, you can ensure they have a positive experience. Speed up website loading pages so they’re not having to wait around and spruce up the navigation so they can quickly find what they're looking for. When customers are engaged with what you’re offering, they’re more likely to stick around and even make a purchase.

·?Higher conversion rates: SXO is all about turning those visitors into loyal customers. So, how do you do it? Streamline the checkout process, offer personalised recommendations, and think about the aesthetics that cater to your target audience. In no time, you’ll see higher conversation rates which translates to business growth.

·?Catering to mobile users: Everyone's glued to their phones these days. So, it’s a no-brainer that you’ll need to make your website mobile-friendly to remain on par with your competitors. With this in mind, you need to make sure that your website seamlessly adapts to various screen sizes and delivers an optimal user experience.

How to create a successful SXO strategy

Now we’ve covered the benefits of SXO, next, you’ll learn how to devise a winning SXO strategy that’ll take your business to the next level. Here’s a step-by-step guide to set you on the path to digital success:

·?Research your target audience: Get to know your audience on a deeper level. Understand their demographics, preferences, online behaviour, and search patterns. What are they looking for? What keywords or phrases do they use? This research will empower you to tailor your SXO efforts to their needs and desires.

·?Keyword research and mapping: Uncover the keywords and phrases that align with your target audience's search intent. Use reliable keyword research tools to identify relevant terms with high search volume and low competition. Then, map these keywords to specific pages or content on your website.

·?Optimise on-page elements: Now it's time to put those keywords to work. Optimise your page titles, meta descriptions, headers, and URLs with relevant keywords. But remember, it's not just about stuffing keywords everywhere. Keep it natural and provide valuable information that aligns with your customers’ searches.

·?Enhance user experience: Focus on delivering an exceptional user experience across your website. Streamline navigation, ensure fast loading times, and create engaging, informative content. Make it easy for visitors to find what they need, so they’ll enjoy exploring your website.

·?Mobile optimisation: Don't forget the mobile users! Optimise your online store for mobile devices (as more and more people are browsing and shopping on their smartphones). Ensure your website is responsive, easy to navigate, and visually appealing on different screen sizes.

·?Monitor, analyse, and adapt: Keep a close eye on your SXO efforts. Monitor website analytics, track keyword rankings, and gather user feedback. Analyse the data to identify what's working and what needs tweaking. Be ready to adapt your strategy based on insights and changing user behaviours.

·?Stay up to date: The digital landscape is constantly evolving. Stay informed about the latest trends, algorithm updates, and best practices in SXO. Continuously refine your strategy to stay ahead of the competition and provide the best possible search experience for your audience.

Get started with SXO today

When it comes to optimising your online store for search engines and delivering an exceptional user experience, partnering with BeeBrilliant Marketing is a game-changer. We’ll guide you through every step of the process, from comprehensive audits to strategic keyword research, user-centric design, and compelling content creation. So, get in touch today!