SWOT AWAY THE COMPETITION Develop a Winning Marketing Strategy

Dive into 2023 with a top-notch marketing plan that will SWOT away the competition! When creating your plan consider the Strengths, Weaknesses, Opportunities, and Threats to your business then formulate a winning strategy. Follow these points for some sure-fire methods to develop your SWOT analysis.

Strengths

Stronger, better, or faster, what are some stand out features of your business? Compile this list, as it will act as your guide as you put together stop and take notice marketing campaigns.

Learn what your customers love about your business vs. the competition. They can provide valuable insight into what is important, talk to them, and listen.

Use analytics as your guide to show you if your strengths are turning into wins. For example, are your emails, highlighting a strength, generating high open and click-thru rates? If your strategy is not working, it may be time to pivot.

Weaknesses

Turn weaknesses into strengths! A weakness identified can create a fantastic opportunity to show improvement. Let consumers know that you are listening to them and you care. Take interview and survey information and change what you are doing to reflect their wants and needs.

Be mindful that survey bias is alive and well and may not be giving you the entire picture. Use data from analytics to show you what your consumer does and where they stop on their journey. This can help you target areas of opportunity to improve your marketing efforts.

Opportunities

Delight your customers with new marketing campaigns that address their concerns and satisfy their needs. Look at connecting with your desired audience on different platforms.

Is there a new product coming out with in demand features? Great, highlight it! Formulate messaging that is engaging and shows how your business has grown, changed, and improved in response to consumer feedback.

Threats

Put on your Sherlock Holmes cap and investigate threats that may be around the corner. Internet trolls, supply chain issues, a change in consumer buying habits, are just a few factors that can create a disadvantage and skew consumer perception.

Combat this by creating your own marketing intelligence. Look at such things as news and trends to see which way the tide is turning and anticipate possible obstacles. Also, take a peek at what your competition is doing well and what they are not. Being ready to pivot at a moment’s notice is key to turning threats into strengths.

Now is the time to SWOT away the competition and launch into 2023 with a winning marketing strategy! #marketing #winning #marketingplan #swot #marketingstrategy #contentmarketing