Swipe File #92: 10 ad hooks to lower your CPA

Competition for your attention in the feed is daily, and fierce.

That's why you need ad hooks that make the most out of every pair of wandering eyeballs. Hooks that stand out, grab attention, and make you want to watch more.

And here are 10 that did just that this week.

Introducing today:

• Inception ads
• Skeptical hook
• Writing on your phone
• 7 winning B2B hooks
• ...and beware of multi-advertiser ads

??Hook We're Casting #1

Stitching has become a widespread trend on TikTok within organic content.

But why stop at organic posts?

Add this popular editing style to your skillset, and use it as a visual hook to make your ad look more native!

Jenna Tanenbaum coined this technique the 'inception ad', and shows you how with this ad for gummy brand Natrava

?? https://www.dhirubhai.net/posts/jennatanenbaum_lets-talk-inception-ads-tiktok-has-made-activity-7188190561709764611-TxMK/

??Hook We're Casting #2

Create irresistible curiosity with this hook:

• "This is supposed to be the best [positive adjective] [product category]"
• Do a close up of your handheld product
• Show the face of a UGC creator that emulates your target buying persona

The secret behind why it works? ?? skepticism is very human trait.

Which makes your ad feel trustworthy, and authentic.

Watch Alex Cooper 's video ad for caramels.com, and try to resist temptation if you can ??

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See you there,

The Ad World Prime team