Swipe File #114: Scale your brand to $10K/day with this 60-sec hack

Introducing today:

• Capitalize on this trending ad strategy now
• An underrated Google Ads tactic to get new customers
• One of 2024’s top-performing ads
• Grow your brand to $10K/day with this 60-second trick
• 6 copywriting formulas guaranteed to convert
• + Meme of the week: "On track" campaign, but the track is...

Happy reading!

?? Ad Tip We're Saving #1

You need to test this hook!

The?“commentary” style hook is trending and it’s been delivering massive results.

One brand ran a similar hook during Black Friday Cyber Monday—it performed so well that they kept it running for 4 years straight.

Now it’s your turn to?make your own version.

Credit: Sarah Levinger

?? Ad Tip We're Saving #2

One of the best-kept secrets in Google Ads: Advertorials

Because advertorials blend ads with valuable and informational content designed to look like blog posts or articles.

They subtly promote your product while providing value to the reader.

Here are 6 actionable tips to help you create high-converting advertorials ??

Credit: Jackson Blackledge

?? Ad Tip We're Saving #3

If your ads aren’t gaining traction, try the Enemy approach.

Why does it work?

Because it grounds your audience in a problem they understand while positioning your product as the better solution.

Let’s break down how this Momofuku noodles ad gets it right:

???The Enemy: Traditional ramen noodles

???The Problem: Quick and tasty but unhealthy

???The Solution: Momofuku noodles

Want to see how it all comes together? ??

Credit: Jake Abrams

?? ?Prompt We're Loving

?? Disclaimer: A bad product won’t make this work.?

But if you’ve got a great product, this 60-second hack can help scale your brand to $10K/day.

Grab this ChatGPT prompt and let it drive big results. ??

Credit: Frank Gabriel

??? Copy We're Inspired By

Losing customers before they even convert?

These 6 persuasive copywriting formulas are designed to engage skimmers, hold their attention, and drive them to make a purchase:

1?? 4Cs: Clear, Concise, Compelling, Credible

2?? BAB: Before, After, Bridge

3?? FAB: Features, Advantages, Benefits?

4?? PAPA: Problem, Agitate, Provide, Action

5?? RAD: Require-Acquire-Desire

6?? TAS: Thesis–Antithesis–Synthesis

See how to apply these formulas to your next batch of content, get the full details here ??

Credit: Tatsiana Isakova

?? Meme of Week

When your marketing campaign is technically on track, but...

Credit: Ethan Norville

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