Swipe File #107: Why the Ridge is the internet's favorite DTC brand

Introducing today:

• Why the Ridge is the internet's favorite DTC brand
• 11 proven ad creative frameworks with breakdown
• Use Email and Text Message hooks to grab attention
• How to prepare to sell out a new product launch
• Captivating animated ads with Midjourney + Luma Dream Machine
• + Meme of the Week

?? Ad Tip We're Saving #1

The Ridge is a wallet brand that specializes in crazy hooks and intros in their ads.

Think True Classic or Dr. Squatch kind of vibes ??

But not only do they use humour to get your attention, they also:

? Invest in high production creatives, not just UGCs

? Know which benefits truly matter to their customers

? Address head on the question of pricing, and justify it well

? Record ads from the gifter POV too! Covering all their purchaser personas

Watch examples right below of their best performing ads.

And start diversifying your creative portfolio to scale like them ??

Credit: Fraser Cottrell

?? Ad Tip We're Saving #2

If you don't know where to get started with your creative angles and formats.

Or you want to further diversify what you've got.

Here's a must-save list of 11 proven ad creative frameworks + a breakdown of how each works + examples.

1?? Feel - Felt - Found (FFF)

2?? Pain - Agitate - Solve (PAS)

3?? Picture - Promise - Prove - Push (PPPP)

4?? Before-After-Bridge formula

5?? Hook Educate Sell Format

6?? Get X without Y

7?? Founder's Story format

8?? “3 Reasons Why” formula

9?? AIDA framework

?? Problem-Solution

?? 1 & 5 Star Reviews

Bookmark this post so you never run out of creative ideas ??

Credit: Badal Pandey

How to get all 5 tips + 1 bonus meme every week?

Subscribe to Ad World Prime's Swipe File newsletter ?? adworldp.io/lisubscribe

And you'll receive all the tips & memes straight to your inbox every Friday.

See you there,

The Ad World Prime team