SwiftStart BFCM 2023 Roundup ??
Amazon's Black Friday sale has wrapped up for another year. Amazon had the largest Black Friday and Cyber Monday sales in the company's 29-year history. In a groundbreaking announcement, Amazon revealed that its extended Black Friday and Cyber Monday holiday shopping extravaganza, spanning from November 17 to November 27, has shattered all previous records. This 11-day shopping spree has officially become Amazon's most monumental event compared to the same period in previous years ending on Cyber Monday.
Customers globally indulged in a shopping spree, collectively purchasing over a staggering one billion items on Amazon. The savings were nothing short of spectacular, with savvy shoppers pocketing nearly 70% more discounts on Amazon during these 11 days of deals than they did during the equivalent period last year.
But the good news doesn't end there—Amazon is keeping the holiday spirit alive! The retail giant announced plans to sprinkle the festive season with daily deals, ensuring that the gift of savings keeps giving. There is going to be a? continued wave of exciting deals, as Amazon is set to drop new discounts every day through December 24.
??Hot News: 1 Billion Items Sold in 11 days?
Amazon has just wrapped up an unprecedented 11 days of extended promotional deals in November, and the results are nothing short of spectacular. The retail giant proudly announced the sale of a whopping 1 billion items during this period, marking a significant milestone in its holiday shopping extravaganza.
In a testament to the thriving ecosystem of independent sellers, customers ordered over 500 million products through these sellers, showcasing the diverse and extensive marketplace facilitated by Amazon.
As a testament to the allure of Amazon Prime, the company reported a surge in Prime membership signups during this festive shopping spree, signifying the ongoing appeal and value of the premium service.
One standout move in Amazon's marketing playbook this quarter was the groundbreaking introduction of the first-ever Black Friday NFL game between the New York Jets and the Miami Dolphins. This innovative approach added a unique layer to the holiday shopping experience, capturing the attention of sports enthusiasts and shoppers alike. The cherry on top? Amazon reported that shoppers enjoyed savings of nearly 70% more on their purchases compared to the same period a year ago.?
Amazon’s Black Friday Stats in NA & Europe ??
Amazon's Black Friday extravaganza has concluded, and here's a snapshot of the key trends and insights that unfolded across Amazon Ads in North America and Europe:
1?? Record-Breaking Consumer Engagement: Consumers turned out in unprecedented numbers, with impressions surging by 15% in North America and 13% in the EU. However, there's a noticeable shift in behavior as shoppers become more discerning, carefully choosing which items to click and ultimately purchase.
2?? Divergent Purchase Patterns: Black Friday stirred distinct consumer purchase patterns in North America and the EU5. In North America, shoppers increased their purchases, leading to a 3% year-over-year rise in conversions. However, they opted for smaller spends per order compared to the previous year. On the flip side, EU5 shoppers were more selective, with conversions decreasing year-over-year. Yet, they demonstrated a willingness to spend more per order, leading to a substantial 21% increase in Average Order Value (AOV).
3?? Intensified Competition: The Black Friday battlefield saw fierce competition, with advertisers amplifying their spend by 16% in North America and a whopping 39% in the EU5 compared to 2022. As the auction density rises, the importance of presenting a compelling offer relative to the competition becomes increasingly crucial.
4?? Balancing Costs and Consumer Volume: While the cost of advertising on Black Friday may continue to climb, and sales may reach a plateau, it's essential to weigh this against the sheer volume of engaged consumers. Particularly noteworthy is the influx of new-to-brand customers, presenting an opportunity to drive long-term value.
In the ever-evolving landscape of Black Friday on Amazon, the dynamics of consumer behavior, competition, and strategic considerations continue to shape the narrative for advertisers. It's not just about the immediate gains but also about laying the groundwork for sustained success in the post-Black Friday landscape. ??
SwiftStart’s Client Success During BFCM ??
As we navigate through our client's Business Reports, it's hard not to notice the striking resemblance to the towering tides of the ocean. Today, we've decided to put our client's BFCM sales to the ultimate test, and the results are nothing short of breathtaking! Here are 4 high tides that perfectly encapsulate the soaring success of our client's sales performance. A colossal congratulations to our incredible clients and the hardworking team behind the scenes!?
Note: This is a small subject of how we performed for our clients on BFCM
Amazon Trending Tid Bids ??
Amazon is introducing a new feature that enables brands to incorporate vertical videos into their Amazon Posts. This enhancement is designed to boost brand discovery and engagement by providing users with immersive video content. It is worth noting that interactions with Amazon Posts have shown a substantial increase in branded searches and visits to brand Stores, underscoring the effectiveness of this new feature in driving user engagement and interest.
Amazon DSP has introduced a significant update by incorporating Alexa as a new supply source. This enhancement allows advertisements to be displayed on Echo Show devices' Alexa Home Screens. This strategic integration is aimed at seamlessly embedding brands into the daily routines of Alexa users, ultimately enhancing brand awareness. Notably, Alexa now serves as a default inventory source when configuring Amazon Mobile Display line items, emphasizing the platform's commitment to expanding advertising opportunities and maximizing brand visibility.
A notable enhancement in Sponsored Display (SD) Product Targeting introduces the capability to view up to 50 individual product targets, organized into four distinct groups: 'Higher-Priced Similar Products,' 'Similar Products in Your Catalog,' 'Lower-Rated Similar Products,' and 'Most-Viewed Similar Products.' This update provides advertisers with a more nuanced and granular approach to product targeting, allowing for better customization and optimization of ad campaigns based on specific product categories and characteristics.
领英推荐
Save The Date
??Amazon Biznes KNOW-HOW Conference
??(January 12-13, 2024) in Warsaw, Poland
Prepare yourself for the Amazon Biznes KNOW-HOW Conference taking place in Warsaw, Poland, on January 12-13, 2024! Whether you're just starting your journey on Amazon or looking to scale up, this event is an absolute must-attend.
For Newcomers:
For Seasoned Sellers:
This conference is your gateway to unlocking the knowledge and expertise needed for success in the Amazon marketplace, whether you're a newcomer or a seasoned seller. Don't miss out on this invaluable opportunity to elevate your Amazon business!
??European Seller Conference
??MARCH 13-16, 2024 - PRAGUE, CZECH REPUBLIC
The European Seller Conference kicks off with an exclusive VIP Day, offering a unique opportunity for 20 seasoned Amazon sellers to spend the entire day together in Prague. From morning networking activities to a VIP Lunch, the day culminates in VIP Mastermind round tables led by three selected top Amazon experts. These experts will address the most significant pain points in your business, providing valuable insights and strategies.
Over the following two days, immerse yourself in a wealth of knowledge from carefully chosen Amazon experts and sellers. Discover up-to-date strategies that are proven to yield results and stay informed about the latest industry trends. The European Seller Conference is designed to empower attendees with actionable insights and foster a collaborative environment where sellers can learn, network, and enhance their Amazon businesses.
?? eCom Updates
Employee Spotlight ??
Marty Borostik | VP Operations
William Bell | Head of Brand Management
Ali Sulehria | Content & Community Specialist
? That's All for This Week!
Thank you so much for reading - we’d love to hear from you if you have ideas for this newsletter, or if you would like to see more of a particular piece of content that we post. Visit our website if you're ready for a free audit of your listings.?
DM us here, or literally just leave a comment. We’d love to hear from you! Cheers y’all - we’ll see you next week!?