"Sweet Victory: The tale of the delicious pineapples from waste to premium fame"

Just imagine!! Relaxing beaches, swaying palm trees, and refreshing umbrella-topped cocktails. What does come to your mind?? Pineapple, right!!?? Can you imagine this royal fruit in its best form is not even providing the production cost to its farmer??? Isn’t this shocking???

Yes, the sweetest and most organic pineapple in the #Gajapati district of #Odisha is being sold at just rupees 1 per Kg or is used for making compost by the farmers leaving them in grief.

The market price we get for the pineapple yield is so low that it does not even get us the cost price of produce. It's better to eat it at home or throw it away for cattle feed or compost.

It was unacceptable that the farmers who were producing such delicious fruit are suffering in pain and wasting away their produce when they can get high prices for it. In the summer of 2021, determined to make our farmers independent, Raheja Solar food processing reached out to these farmers with an effective and efficient solution of Solar dryers that dehydrates fresh fruit and increases its shelf life by as long as 1 year. The foldable and DIY model of the solar dryer facilitated transportation in the remote location where these pineapples were grown. The delicious neglected pineapples of the area are now providing extraordinary profits to the farmers. They are happily dehydrating these pineapples and supplying hundreds of kgs to us which is then made available to the market segment of ready-to-eat dried fruits, breakfast cereal, energy bars and ice cream companies who are using them as a flavor in their finished product.

It feels so good that the crown fruit Pineapples are finally getting the value that they deserve in premium dried fruit segment.