??Sweating online reviews? Don’t…
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I’m feeling real ornery this morning. Madder than this infamous Honey Badger.?
You’ll see why in the Feature Story, which will benefit you whether you freak out about online reviews or don’t care what your customers say about your business.
After I maul a veterinary doctor in that Feature, you can sip on the following sections…?
On to the Feature Story…
Knowledge Base
??How to snatch Google Ads grants for your non-profit
Joe shows how to be a Jedi Master of the phone call (video)
??New Statista report reveals how AI Search is changing the web
Don’t think big (niche targeting done right)
??Purpose-driven marketing w/ legit examples
Easy tips for better communication (one is use silence more)
??In case you’re down on your luck (quick comeback story)
Gen Z students interviewed on how they’ll use AI at work
??Recapping the basics of CAN-SPAM (avoid email pitfalls)
No idea how this marketing dude made Stanley Cups cool
??“I get to” vs. “I have to” helps your marketing mindset too
??Ad of the Day at end of email??
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领英推荐
Self Help?
The weakest person in the U.S. (physically or mentally) has a super-strength they can use any time they want.
Attention.
Pay attention in today’s insanely-distracted world and you WILL go far whether in business, a career, or a competitive hobby. I’d put money on you.
Here’s what your competition looks like. Saw it yesterday. Fed-Ex truck comes up behind this lady walking. He follows her for 60 yards. Even blows the horn. She never hears it (Airpods in, no doubt).
Dude eventually stops the truck, hops out, runs up to tap her on the shoulder so she’ll move!??
Attention is your super-strength. Your competition has it too. But they’ve no interest in using it.
Facts and Stats
Bonus: Roku set to dominate the connected TV advertising market with projections indicating $5 billion in revenue by 2029. Who’s its closest competitor in the CTV market at $3 billion projected? Answer at end of email.
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Cold email is dead. Long live cold email.
Which one should you believe? Well, check out the upcoming Friday edition of Inbox Hacking to see why I think cold email can be an unsung hero for brands and solopreneurs.
But if you take my word for it (and Mark Cuban’s and Theo Von’s), no need to wait. Shoot off a couple of practice cold emails before the end of the day.
Just don’t make the mistake I’ve made in the past → not being consistent.
I can pitch better than Nolan Ryan. But it didn’t matter because I failed to put a system in place.?
And a scattered approach didn’t produce much.
Inbox Hacking is read by solid marketers like yourself at ESPN & Allstate. Please share this newsletter with your people. Thanks for reading.
Shane McLendon, Copy Kingpin?
Bonus answer from Facts & Stats section: Samsung is projected to be Roku’s closest competitor in the CTV ad market.
Ad of the Day: OG phone tech & Christmas nostalgia