Swarovski's Joy, LVMH Opens Its Doors, Frieze's New Talent, Marie Antoinette With a Twist
Today, WWD talks with Swarovski's Alexis Nasard in his first interview since becoming CEO. Also, get an inside look at LVMH's record-breaking "open house" and London’s Frieze Art?Fair. Plus, browse photos and see the inspiration behind the new "Marie Antoinette" series, ahead of its premiere at the end of the month.
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CEO Talks: Alexis Nasard on Swarovski Representing Joy and?Self-expression
In his first interview since?taking the reins?of the Austrian crystal-maker in July and speaking from the modern, light-filled and sprawling?Swarovski?offices in M?nnedorf, a 30-minute drive from Zürich, Nasard is set on leveraging the brand’s “strong personality” to steer the company through its next phase.
“I am a brand man, I’ve worked with hundreds of brands and character is essential,” said Nasard, the first CEO to come from outside the?Swarovski?family in the brand’s 127-year history, marking the latest step in the transition from a family-managed to a family-owned company.
Nasard believes “product is king, and here we have an incredible, bold product that makes you smile.”
The holiday campaign bowing Monday exemplifies this fun-filled imagery, conceived by creative director Giovanna Engelbert — “a fantastic talent,” he said — and fronted by Bella Hadid as a miniaturized playful fairy, with giant bows for wings, emerging from and peeping into huge colorful Swarovski boxes and marveling at the sparkling, supersized bracelets, necklaces and Christmas stars.
Read on here for the full interview.
LVMH Opens Doors, Returns With Record?Crowds
After a four-year hiatus, the world’s largest luxury group held the fifth edition of its Journées Particulières, which give a peek into its storied ateliers, allowing guests the chance to interact with craftspeople in all things luxury, from Champagne to fine jewelry.
This year, a total of 93 locations in 15 countries from across 57 of the company’s maisons were opened, some for the first time, including Tiffany & Co.’s jewelry design and innovation workshop in New York City and?Berluti’s bespoke tailoring workshop in Paris.
Tickets to visit those never-open-to-the-public places, along with visits to?Dior?and?Louis Vuitton, were fully reserved in just three seconds. The rest of the 200,000 spots available were gone within six minutes. With the free reservation system full (“It’s one of the rare times where we don’t sell anything,” joked Antoine Arnault, head of communication and image at?LVMH), guests lined up as early as 5 a.m. each day for an inside glimpse into the brands.
For the full story and to get an inside look at LVMH's ateliers, read on here.
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Fresh Talent Attracts Attention at London’s Frieze Art?Fair
This year’s?Frieze?art fair, which closed Sunday after five days in London’s Regent’s Park, was one hot ticket, drawing visitors including Jared Leto, Maria Sharapova and Princess Beatrice, and proving many collectors see art as a relatively stable and safe investment.
According to Robert Diament, director of the Margate-based Carl Freedman Gallery, this year’s?Frieze?was the busiest one he had ever experienced. The fair hosted more than 280 galleries from 46 countries.
Read on here for the full story.
Emilia Schüle, Marie Frémont Talk Making ‘Marie Antoinette’ Their?Own
Ahead of the release of the new series, "Marie Antoinette," WWD spoke to the show's star Emilia Schüle and costume designer, Marie Frémont about how they were inspired by the ill-fated queen's more rebellious side.
“She was such a queen of fashion,” said costume designer Marie Frémont of Marie Antoinette, the iconic and ill-fated last monarch of France.
Despite her doomed end, Marie Antoinette continues to reign as a cultural figure, influencing designers including John Galliano during his time at Dior, and Vivienne Westwood, and as the subject of Sofia Coppola’s 2006 Oscar-winning film.
Now, the petulant princess is being reexamined by Oscar-nominated screenwriter Deborah Davis in an eponymous series starring German actress Emilia Schüle. The lavish, 23 million euro English-language production from CanalPlus follows the young Austrian as she’s sent away from her family at 14 years old and thrust toward the throne, through her first decade in France.
For the full story, read on here.
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