A sustainable technology strategy?
Usman Sarwar
Software & Solution Architect | IoT | GenAI | Edge compute & Cloud | TSN ,PTP | Data platform |
A Technology Strategy has been a core for different successful organizations and have been a word which I would say been understood in different ways. I have been doing research from different literature such as HBR for understanding effective and successful strategy methods. The core intention for me is to learn and implement in my work for getting interesting results.
A strategy consists of several activities which complements one another for achieving a certain goal. A good overall strategy would be that is difficult for rivals to imitate. A rival based on their understanding would be able to imitate certain activities but interesting thing would be that they will be getting different results until they knows details of overall strategy.
Now while looking at the current fast trends of market and the technology development, I think a strategical framework needs be crafted with certain constants and the variables. Constants would be the core base of our strategy but variable would be adjusted based on the dynamic nature of market and customer requirements. For making strategy work for long term, the individual activities needs to re-configure to cater the dynamics of market, customer needs, competitors etc. Having this approach would make the strategy positioning works for long term but tailored it according to market dynamics.
A strategy positioning should be for long term basis (constant) while iteratively improving the individual activities would build unique capabilities and skills. I think that this frequent shift in the positioning may be costly but by using lean or agile way to customize according to needs would make the strategy sustain longer terms. There are several organization who stick with their constant strategy but couldn't able to win the market segment such as Nokia with their mobile platform until Android and OS x make them irrelevant. Of course there are other factor as well for the fall of Nokia mobile business.
A sustainable strategical framework should create seamless set of integrated successful activities. There are various ways to tangibly measure the strategy such as reviewing the effectiveness of individual functions of activities and matching them with their results. I think one of the key challenge would be to re-sync with overall activities and eventually creating customize lean framework for individual organizations. I believe strategic positioning based on the systems of activities are sustainable than those built on individual activities
Finally, a sound strategy fails because of ineffective execution of set of activities, organizational functional failures, misunderstanding the competitors and the consistency of making the activities relevant to the market trends. I would say having something on the powerpoint slides or document is the only first step but making it happen is hard work journey with different teams for delivering the successful results.
What do you think?
Applications System Analyst II at Department of Information Technology (DIT), North Carolina, United States
7 年Excellent
Software & Solution Architect | IoT | GenAI | Edge compute & Cloud | TSN ,PTP | Data platform |
7 年Yes definitely..
Nice article, Usman. I agree that a strategy needs to be clearly stated and understood by those implementing it. I would also add that it needs to be updated in the light of changing market conditions. So, in the case of Nokia, they had a very good strategy that worked well for almost 15 years, but they were too focused and failed to see the significance of market disruptors Apple and Google. A failure of leadership led to their downfall.