Sustainable Style: How to Look Good While Doing Good
Prof. Sasirekha Ramachandran
Educationalist/ Fashion & Textile Designer/ Entrepreneur/ President of Akshaya The Belvedere
Sustainable fashion isn’t just about ditching fast fashion—it’s about making smarter choices that let you stay stylish while being kinder to the planet. If you love fashion but also care about sustainability, let’s talk about how to make it work without sacrificing style.
First off, let’s clear up a big myth. Sustainable fashion doesn’t mean you have to wear second-hand clothes or swap outfits with friends (unless you want to!). Some of us love that fresh, new-outfit feeling, and that’s totally fine. The key is to invest in quality over quantity. Instead of buying five cheap, trendy tops that fall apart in a few months, why not go for one really well-made, timeless piece that you’ll actually love wearing again and again?
Another smart move? Pay attention to what your clothes are made of. There are so many cool, innovative fabrics out there now—think plant-based leather, organic hemp, bamboo silk, and even fabrics made from recycled ocean plastics. These materials not only look and feel great but also have a much lower environmental impact.
Customization is also a game-changer. Instead of buying mass-produced fast fashion, why not go for made-to-order or tailor-made outfits? They fit better, last longer, and make you feel amazing because they’re designed just for you. And let’s not forget accessories—statement pieces like organic-dyed scarves, upcycled jewelry, and plant-based handbags can elevate your look while keeping it eco-friendly.
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Now, let’s talk about keeping your wardrobe fresh without constantly shopping. Have you ever thought about repairing or altering your clothes instead of throwing them out? A ripped seam or a missing button doesn’t have to mean the end of an outfit. Many brands now offer repair services, and some even include DIY repair kits with their clothing. Learning a few basic mending skills can save your favorite pieces and make them feel new again. And if you want a refresh, get creative, turn an old dress into a chic top, dye a faded shirt a new color, or add embellishments to personalize your style.
Sustainability in fashion isn’t about giving up style, it’s about making choices that align with both your aesthetic and your values. Whether it’s choosing timeless, well-crafted pieces, supporting ethical brands, or getting creative with repairs and customizations, there are so many ways to look good while doing good. Fashion is all about expressing yourself, and what better way to do that than by wearing pieces that truly reflect your style and your care for the planet?
What are your thoughts on sustainable fashion? Do you already use any of these ideas in your wardrobe? Let’s chat in the comments!