Sustainable pet food using bread meal
IQI Trusted Petfood Ingredients
The global provider of premium specialty claim-ingredients to the top brands in the pet food industry
BLOG by?Roeland Vreeswijk?| Sales Director Europe
Co-creating?sustainable pet food?using?high-quality?bread meal
Our?close partnerships with our customers and suppliers allows us to regularly explore the possibilities of?innovative?ingredients.?Co-creation?brings the benefit of?testing out new ingredients for which we?already?have a?reliable?supply chain in place.?A recent successful example is a dog biscuit introduced by our client Bubeck Petfood, created using sustainable bread meal from our supplier?FeedValid.
Since?starting?in sales at IQI over 10 years ago,?I have always had a good?contact?to?FeedValid,?including?its?chief material management officer?Alexander Romme.?FeedValid?has supplied?IQI?with sustainable high-quality pet food ingredients, including?dried?potato?products, since?the?partnership was?formed more than 25 years ago.?When Alexander told me about bread meal as an?alternative to?conventional starch sources?to reduce the average carbon foot print of?pet food, I was immediately interested.
Bread meal as a sustainable ingredient
FeedValid?is specialized in?valorizing?raw materials and process?side streams?from the?human?food industry into high-quality, innovative ingredients for?different industries, including pet food.?As part of this,?FeedValid?processes?mono-streams?of?high-quality bread products from?the bread production and processing industry.?The product streams are separated?on-site by?FeedValid’s?own?equipment and are collected?daily?for further processing?into bread meal with a consistent high quality and structure?– essential for application?in pet food.?Bread meal has a high degree of gelatinization and high water binding capacity, perfect for application in snacks and treats,?cold pelleted pet foods, and as an addition to?fresh meat slurries to the extruder.
Use of bread meal
My colleague?Yvette Gerritsen, one of our?valued?sales managers, proposed the use of bread meal to our longtime client?Bubeck?Petfood?from Germany.?IQI has been a key supplier to Bubeck,?the oldest producer of dog food that still exists in the world,?for over ten years.?Her proposal?immediately hit the spot with?Bubeck’s?managing director?Kai Nagel,?who has a great ambition to?further increase sustainability?of?their dog snacks and treats?by switching to more innovative, sustainable?ingredients.?As such,?Bubeck was the first to switch to?our new product?Miscanthus fiber or Elephant grass, as a sustainable source of dietary fiber, and nowfrom fresh raw wheat to bread meal.
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Nutritional pet food ingredient
In close coordination with?FeedValid?we gave?Bubeck?samples of bread meal for testing.?In contrast to the majority of pet food producers, Bubeck uses a backing process to produce their dog snacks and treats. The heat treatment of the backing process greatly improves the nutritional properties?of wheat. Since bread meal is a pre-cooked and pregelatinized product, baking it again improves?the digestibility?and palatability even further.?Furthermore,?breadmeal has a reduced risk of?mycotoxin,?making it a very safe ingredient.
Case study: bread meal
As the first product created with bread meal, in 2022 Bubeck will introduce a sustainable, highly digestible and palatable?big baked dog biscuit.?Would you like to know more about how Bubeck successfully switched to using bread meal?created by?FeedValid??Download our case study on the development of bread meal as a sustainable pet food ingredient.
Special thanks to?Kai Nagel?of?Bubeck?and Alexander?Romme?of?FeedValid?for?co-creatingthis?sustainable new product.