Sustainable Marketing Compass: The Framework Driving Systemic Change in Marketing — Podcast Episode Now Live!

Welcome to Conscious Marketing Insights! Every other week, I share actionable conscious marketing insights to help you deliver digital experiences that matter. My goal is to inspire brands to adopt a more positive, sustainable, impactful, accessible and inclusive approach to marketing.?

I am so excited to announce the latest episode of the Conscious Marketing Movement Podcast! Sustainable Marketing: the fundamental shift to drive climate action.

In this episode, Daiva Dominyka is joined by Alexis Eyre , a Sustainable Marketing expert, and co-author of the book "Sustainable Marketing Compass".

Alexis explains the framework - a strategic foundation for embedding sustainability at the heart of marketing. How do we move from solely commercial focus and drive performance across all areas: commercial, environmental, and societal?

Join us as we learn the foundations of this open-source framework available for all marketers passionate about driving climate action.

This episode is full of teaching so make sure you have a pen and paper and a focused space to listen.

You can start listening now on your favourite app:

• Click here to listen on Spotify?
• Click here to watch it on YouTube
• Click here to watch it here in our community! ??

Inspiring Quotes by Alexis Eyre :

• "Marketing has just got it so wrong... But marketing's huge behaviour-changing capability and ability to be some of the most effective communicators in the world got us into this mess, but can also absolutely get us out of this mess."
• "Redefine what success looks like for marketing... Moving away from a commercial focus and really focusing on how to drive performance across commercial, environmental, and societal targets."
• "There’s none of us and them. It’s about collaboration and partnership to drive change."
• "Every single time just one person suddenly twigging the change required, especially influential people who start to use their voice—that for me is huge."
• "We need to move marketing away from treating people as numbers and data to seeing them as citizens with a duty of care."
• "The more people that join the movement, especially those with massive influence, the faster this industry will change."

Episode Breakdown:

• 01:04? Get clarity on what sustainable marketing is—and what it is not.
• 07:12 Get to know Alexis Eyre's journey to sustainability
• 12:02 Study: The Sustainable Marketing Compass Framework
• 23:19 Learn how you can implement the framework in your marketing
• 28:03 Hear about available resources to learn more about the sustainable marketing compass framework

Become a part of the Conscious Marketing Movement

The Conscious Marketing Movement is a global online community shaping the future of marketing for a better tomorrow. We bring purpose-driven entrepreneurs and conscious marketers together to learn, connect and grow so that we can create social impact and profits.? ??Learn more here

That's all for today!

If you would like to show some love for this newsletter, you can consider buying me a cappuccino with oat milk right here ?. I'll happily sip while writing the next edition, in my favourite local café here in Dresden, Germany.

See you soon ??