A sustainable future: Rimi launched 3D-developed plant-based “fish”

Rimi in the Baltics has taken a bold step towards a sustainable future by introducing, for the first time, a 3D-developed “fish” made from pea protein. This initiative is a response to mounting concerns about overfishing and the precarious state of Baltic Sea fish stocks. The project is launched together with startup Revo Foods who won a paid pilot opportunity during the Rimi Retail hackathon in June 2023.

“Several fish species loved by Estonians, Latvians and Lithuanians, such as flounder, are currently in poor condition. Eel and Baltic cod face the threat of extinction, reflecting a troubling situation not only in our region but also across the Baltic Sea. The alarming depletion of fish stocks underscores our responsibility to offer alternatives that promote the preservation of the marine environment,” Zanda Sadre , Rimi Baltic Corporate Responsibility and Communication Manager.

For years, Rimi has collaborated with businesses to explore innovative sustainable solutions. “We are happy to support the market entry and development of more sustainable products from small innovative businesses. During the first Rimi Retail Hackathon held last year, June, where we launched our innovations platform, we were impressed by the Austrian company Revo Foods, whose scientists devised an innovative plant-based fish meat analogue. While fish alternatives have been available on shelves previously, the incorporation of 3D printing distinguishes this product, prompting our interest in testing it," explained Zanda.

Revo Foods sales manager Emilio Aragón emphasized that the company's goal is to offer tasty and healthy alternatives to traditional fish products. "Our products are not only a taste experience but also contribute to the preservation of the marine environment by reducing the negative effects of overfishing. Compared to real salmon, our product's carbon dioxide and freshwater footprint is up to 95% smaller, but the product is still rich in protein and omega-3 fatty acids," Aragon noted. Revo Foods products are sold in 20 countries across Europe.

Since February, an Austrian-scientist-invented plant-based fish alternative, catering to the preferences of plant-based food enthusiasts, has been available in Rimi e-commerce platforms, Rimi Hyper, and Rimi Super stores across Estonia, Latvia, and Lithuania. These offerings include four plant-based fish meat products – two salmon alternatives and two "fish" patés (tuna and salmon).

In 2020, Rimi became the first retailer in the Baltic to stop buying and selling fish from the Red List of the “Fish Guide” developed by the World Wide Fund for Nature, thus supporting the principles of responsible fishing.

The situation regarding Baltic Sea fish resources is undeniably critical, with several species facing the risk of extinction due to overfishing. Additionally, NASA has classified the Baltic Sea as a dead zone, posing significant challenges to marine species' survival. Taking courageous steps towards adopting more sustainable food choices is imperative to address this pressing issue.