Sustainable Care through 3Ps (Profit - People - Planet) Perspective

Beyond any doubts, we may put in a different order depending on our priorities, mindset and sensitivity; but, regardless of the sequence, we all are probably familiar with following 3Ps, a kind of driving force of actions and reactions: profit, people, planet.

When it comes to making the world a fair(er) place for all living creatures, and ensuring welfare standards around the globe, it is obvious that we all have a great responsibility, especially considering that professional and personal lives and habitat are affected by the values and attitudes of individuals, businesses, and nations.

Also, from corporates' perspective, even if maximizing profits has been at the heart of decisions and initiatives, nowadays more and more companies have recognized that they are expected to see the bigger picture, go beyond profits and benefits, and do what’s best for the planet, as well. Meanwhile, there is a fact that corporate social responsibility helps a company position favorably in the eyes of consumers, investors, and regulators, too.

Indeed, regardless of their main concern, i.e. mitigating risks, enhancing reputation, contributing to the society as a result of purposes and values, or just seeing social responsibility initiatives as a powerful marketing tool.., being socially responsible shows and requires well-designed efforts, and of course, an awareness towards how our decisions affect others. Basically, businesses and individuals reach social development goals through engaging in volunteering or ethically-oriented practices, and asking key questions:

• Do our businesses and/or actions enhance society??
• If our activities give any damage, then how can we mitigate or reverse them?
• What are the best practices as innovative and groundbreaking solutions?
• How can we act in a more socially responsible way and ensure positive change??

Within this scope, as one of the most important days highlighting sustainability as a strategic priority, World Animal Day, which has been celebrated on October 4th, gives us an opportunity to commemorate our love and respect for animals, and take required actions for animals suffering throughout the world.

Indeed, with regards to sustainable solutions, we should check the initiatives and outcomes adequately and continuously. Let's recall the motivational and heart-touching movies since our childhood about animals that allow us to connect with and understand animals better, and encourage compassion for all living beings. We have learned and observed through all of our favorite characters, i.e. Finding Nemo, Finding Dory, Free Willy, Happy Feet, Moana, The Secret Life of Pets.., that animals have feelings, their lives are just as important as ours, and we should be kind to those who may not be exactly like us..?

Additionally, through movies and news, we see that we should adopt an animal if only we are able to care for. We have to understand that making an animal a part of our family is a great commitment that lasts the animal’s entire life. And we should never forget the needs and rights of homeless animals. After all, they also deserve to be treated well, even if they do not have a chance to live inside with us.

Indeed, in terms of animal welfare, we should behave in a more compassionate way on both professional and personal levels. Herewith, we can make a difference through:

• planning events, conferences, and initiatives to raise awareness and sway the attitudes,
• fundraising activities to provide support for the animals that need treatments at shelters
• press and social media supports encouraging governments, businesses and people to pay attention to animal protection legislation, besides environmentally friendly products and products that did not test on animals etc.

Let's create a world where animals are recognized and treated well not only on one day and/or one week. Let's make the world a better place for all of them every time.?After all, animals need and deserve continuous respect and care, just like people do.

**This post is a part of a series of?My?SIGN (Sustainability?Integrity?Gracefully?Noteworthy)