Sustainable Business: Strategy & Innovation
There’s a growing recognition that to survive and thrive in the fast-changing world of business, companies need to become more sustainable. This means looking beyond short-term profitability to focus on long-term growth, value creation, and creating environments in which employees can be inspired, autonomous, and feel connected to their work. Strategic thinking and innovation are two key drivers for businesses today. If you want to create a more sustainable business, it’s essential that your strategy is aligned with your business strategy. You need an innovation strategy that caters to the needs of your customers and gives them the tools they need to succeed in your markets. This Webinar will provide you with practical insights on innovating your business so that you can build a sustainable future for your company.
What is a sustainable business?
Sustainable business is a way of thinking about the future of your company. A sustainable business has three key pillars:
1- Sustainability
2- Employee experience (employees feel empowered and connected to their work)
3- Value creation (customers are happy with your products and services)
To be sustainable, companies need to think beyond short-term profitability to focus on long-term growth, value creation, and creating environments in which employees can be inspired, autonomous, and feel connected to their work. To create these environments, strategies like innovation are required. You need an innovation strategy that caters to the needs of your customers and gives them the tools they need to succeed in your markets. It's important that you don’t just think about innovation when it comes to product development; you also have to think about ways in which you can incorporate innovation into your customer service processes too. This Webinar will provide you with practical insights on innovating your business so that you can build a sustainable future for your company
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How to build a strategic innovation roadmap for your business
Innovating is a difficult task, as it requires skills and expertise in several different areas. You also need to make sure that you have the right platform for innovation. An example of a successful innovation roadmap would be one that includes strategies for technology, people, and process. The strategic innovation roadmap will help your business grow and adapt to market changes by linking the various parts of your business strategy together. This means that marketing, operations, finance, HR, and IT are all involved in building an effective roadmap. To create a roadmap that will support your business strategy, it’s important to get everyone on board with it so there’s no potential conflict between departments or individuals. This might seem like an impossible task as everyone has their own opinion on what they think should happen next but by aligning everyone around this plan, you’ll reduce barriers to success.
How to create an innovative product or service in today’s market
The first step to creating an innovative product or service is understanding your customer. What do they want from you? How will your product or service help them? If you know what your customers need, you can begin developing a strategy for how to best meet their needs. You should also consider what makes your competitors’ offerings unique and how you can offer something different or better than them. The second step is defining the problem that your product or service solves. Figure out the pain point that your potential customers are experiencing and then create a solution tailored to those challenges so that they feel satisfied. Once you have the solution in place, it’s time to focus on building it into a tangible product or service so that customers can experience it firsthand. At this point, you should test with real customers and constantly iterate based on their feedback until the final product matches where you wanted it to be.
How to organize for strategic agility and flexibility
Achieving strategic agility and flexibility can be difficult for a business as it requires working across multiple levels of the organization, with each level playing different roles. This is why clear organizational structures are important to achieve this goal. It’s also important that your employees understand their own role in achieving the objectives of your company. When you have the necessary clarity and structure, you will have the flexibility to adapt quickly to changes in your market and also maintain efficiency across all levels of the organization. To organize for strategic agility and flexibility, companies need to focus on three key areas:
How to recruit, retain and develop the right talent for your business
The first step to sustainable growth is recruiting, retaining, and developing the right talent for your business. If you want to create a sustainable future for your company, you need to have the right people on board who are aligned with your long-term ambition and vision.