Sustainable business: Metaphysical definition
I have been writing, giving speeches, and consulting on sustainability in agriculture, society, and business for over a decade.
Until this week nobody ever asked me what is sustainability in metaphysical reality.
Strangely the question was asked not at a sustainability conference, but in an interview on the topic of orgone wellness that I have recently presented to the world.
Immediately after receiving the question about how you would define sustainability in a metaphysical sense, it struck me - over a decade of best practice compilation, ISO standards, KPIs risk management systems and countless hours of consulting could be simplified to the extent that almost everyone could comprehend.
Here it is a metaphysical cheat code to sustainability in business
Sustainability is everything that is guided by positive emotions. Mostly love, fun, compassion.
Unsustainable is what is guided by negative emotions. Mostly greed, fear, lack of security, lack of compassion.
To classify a business correctly as sustainable or unsustainable you will be forced to feel the business beyond its publicly available communication.
Small businesses are usually easy to classify. Midsize and big businesses take a lot of experience since their communication is usually a lot smoother.
Even if a company is not just one person - a long-format interview with the CEO and a basic understanding of psychoanalyze should be enough to determine if a company is sustainable in reality(guided by positive emotions) or only on paper(high ESG score) and in their PR texts.
If you are not sure if the business you are developing, investing in, or doing business with is sustainable DM me.
#orgone #orgonewellness #peterfaleskini #sustainability