Sustainability in style - the growing trend of wood in POS displays.

We have seen more bespoke projects recently with customers choosing to add wood elements to their designs. Let’s explore the increasing use of wood in point-of-sale (POS) displays.

Many brands and retailers are incorporating wood to enhance aesthetics and elevate perceived product value. This trend is particularly prevalent in displays for fresh produce, bakery and organic or plant-based products. Wood's timeless, natural appearance creates an inviting atmosphere and helps displays stand out.

Wood also conveys a sense of premium quality, often associated with craftsmanship and sustainability. Consequently, more health and beauty brands are integrating wooden elements to reinforce their commitment to sustainability.

The adaptability of wood offers endless creative possibilities through various wood types, finishes, and manufacturing techniques. Below, we showcase examples of how retailers and brands translate their ideas and brand values into impactful displays.

Wood emphasises the natural and wholesome qualities associated with homemade food. Incorporating wood cladding and headers on freezers helps customers connect the fresh, natural ingredients of homemade food to ready-to-eat or ready-to-cook meals even when frozen. This design also harmonises the atmosphere of a farm shop or fresh produce section, reinforcing the perception of nature & freshness.

Plywood is generally considered a sustainable material as it is made by layering thin veneers of natural wood which maximises the yield from each log. It embodies sustainable refill principles. With thoughtful design, its unique aesthetic sets the display apart on the shop floor, offering a distinctive and eco-friendly touch.

Durable wooden displays extend display?longevity, together with flat-pack design minimise environmental impact. Fine colour printing directly onto wood ensures vibrant branding without compromising sustainability, making a welcome display in store.

Bring a touch of nature to your brand and store. Our diversified manufacturing facilities allow us to engineer and deliver all your needs in wood and a variety of other materials. To explore our bespoke displays and learn more about our capabilities, visit our website: https://www.hl-display.com/uk/bespoke-displays/

Follow us HL Display UK - The better shopping experience on LinkedIn for more display inspiration!