Sustainability in the Modern World: A Visionary's Perspective

“The greatest opportunity in sustainability is people and more specifically in the business world, talent. We have to empower the change-makers and continue to drive influence through decision-makers.”

In the ever-evolving landscape of sustainability, visionaries like Chris Rogerson , Principal and Head of Sustainability & ESG at Wilton & Bain, are pioneering transformative changes. In this enlightening interview, we delve into Chris's profound insights into sustainability, his strategies to navigate challenges, and the emerging trends that promise to reshape the world of business.

Defining Sustainability: A Delicate Balance

Chris Rogerson begins by sharing his personal definition of sustainability: "I believe sustainability is the desire or pinnacle state of balance between economics and harmonized environment and social impacts within planetary boundaries." This definition encapsulates the essence of sustainability as a delicate equilibrium between economic prosperity, environmental stewardship, and social responsibility.

But why is sustainability so crucial today? In a world grappling with pressing issues like climate change and resource depletion, Rogerson emphasizes that sustainability is our compass for navigating these challenges. It is the pathway to ensure that our actions today do not compromise the well-being of future generations.

The Greatest Opportunity in Sustainability: Empowering People

Looking ahead, he identifies the most significant opportunity in sustainability as the people themselves. Specifically, within the business world, talent stands out as a driving force. Chris underscores the need to empower change-makers and influence decision-makers to drive sustainable practices. His strategy as a thought leader involves continuous education on sustainability issues, promoting effective implementation, and harnessing the power of both talent and strategy.

The Challenge: Overcoming the 'Add-On' Mindset

In the realm of sustainability, Rogerson has encountered a persistent challenge - the perception that ESG (Environmental, Social, and Governance) and sustainability are mere add-ons. Many organizations view them as costs that can be managed by part-time committees. However, he vehemently advocates for dedicated expertise, pushing clients to hire sustainability leaders who can build and drive comprehensive sustainability strategies. The misconception that sustainability can be addressed as an afterthought is a hurdle he actively confronts.

A Proud Innovation: The Role of HR in Sustainability

One of Chris's notable achievements centers around the role of Human Resources (HR) in sustainability. Recognizing HR's potential to influence strategy, Rogerson authored an HR Handbook. This handbook outlines how HR can leverage sustainability by influencing strategy and performance-based bonuses tied to ESG. It also provides guidance on how to interview sustainability leaders, emphasizing the critical role HR plays in advancing sustainability within organizations.

Emerging Sustainability Trends: Supply Chain Visibility and Technology Integration

He predicts that emerging sustainability trends will significantly transform business practices. He highlights the increasing importance of supply chain visibility, particularly in terms of Scope 3 emissions. Many Chief Sustainability Officers are imposing strict emissions reporting requirements on their suppliers, thus extending sustainability initiatives further downstream.

Furthermore, Rogerson emphasizes the role of technology in driving and enhancing sustainable solutions. Technologies like Artificial Intelligence (AI) are poised to streamline ESG reporting by automating administrative tasks. Digital twin technology, on the other hand, enhances operational efficiency by identifying inefficiencies, ultimately leading to optimized performance.

Circular Economy and Regenerative Practices: A Shift Towards Sustainability

The transition towards a circular economy and the adoption of regenerative practices present immense opportunities. Chris applauds the younger generation for embracing circular lifestyles, particularly in the fashion industry. He encourages large retailers to swiftly embrace circular packaging and principles. These changes, he acknowledges, might be challenging for heavily regulated industries to implement rapidly, but they are essential for promoting sustainability.

ESG Reporting and Transparency: The Catalyst for Change

ESG reporting and disclosure are pivotal in ensuring transparency and accountability for businesses. Rogerson underscores the importance of measurement as a precursor to change: "You can't change what you can't measure." ESG reporting allows stakeholders, including clients and consumers, to make informed decisions. However, he acknowledges that the current system is flawed. Companies can manipulate their ESG ratings by transferring assets to smaller firms, a practice that obscures true sustainability efforts.

Benefits of Prioritizing ESG and Sustainability: A Path to Value Creation

He has seen firsthand how prioritizing sustainability and ESG can be a lever for change and value creation. Beyond financial performance, it's about preparing for a future where climate change impacts our planet significantly. Timely adaptation and proactive measures can mitigate the consequences, as demonstrated by the impacts of global pandemics. Rogerson emphasizes the importance of proactive strategies in addressing these imminent challenges.

Actions to Ensure True Sustainability and Avoid Greenwashing

To ensure true sustainability and avoid greenwashing, Chris suggests several key actions. These include reporting based on accurate and assured data as the foundation of a company's marketing strategy. Sustainability should be embedded across all key functions, making every employee a shareholder in the sustainability mission. Furthermore, rewards and benefits should be linked to ambitious ESG targets, and companies should consider hiring a Chief Sustainability Officer to lead sustainability efforts effectively.

Demonstrating Social Responsibility: A Commitment to DE&I and Community Engagement

Companies can demonstrate social responsibility by committing to Diversity, Equity, and Inclusion (DE&I). He emphasizes hiring based on potential rather than fitting candidates from adjacent talent pools. Additionally, companies should actively contribute to the communities surrounding their operations. For example, mining companies in Africa can build schools, and hospitals, and provide education to local communities. It's about building equal relationships with countries rather than exploiting resources, fostering a more balanced and sustainable approach.

Challenges in Implementing ESG Legislation: Geopolitical Tensions and Cross-Border Cooperation

Addressing the challenges in implementing ESG legislation, Rogerson acknowledges the geopolitical tensions and changing political interests surrounding energy supply, supply chains, and inflation. To overcome these hurdles, he emphasizes the necessity for legislation to work cross-border, collaborating with organizations like the EU and the SEC. This international cooperation is essential to ensure a just transition for millions of people most affected by climate change.

Effective Sustainability Reporting: Honesty, Transparency, and Framework Adherence

Chris emphasizes that effective sustainability reporting should adhere to a framework. It should encompass current performance, near-term, and long-term targets, along with strategies to achieve these goals. Honesty and transparency are paramount, even if a company is not the industry leader. Committing to making a difference is a meaningful step and helps avoid greenwashing.

The Role of Sustainable Investments: Finance for Positive Change

Sustainable investments play a critical role in financing the energy transition and driving positive community impacts. As organizations increasingly prioritize ESG and sustainability, sustainable investments become a catalyst for positive change.

Emerging Trends in Sustainability: AI, Blockchain, Digital Twins, and More

Rogerson identifies several emerging trends that promise to drive significant positive change in sustainability. These include AI, blockchain, digital twin technology, Scope 3 emissions reporting, circularity initiatives, take-back schemes, and the rise of repair cafes. These trends collectively form a transformative force in reshaping business practices.

Challenges in Achieving a Sustainable Future: Geopolitical, Economic, and Environmental Complexities

In conclusion, the journey towards a sustainable future is riddled with complexities. Geopolitical tensions, changing economic interests, and the ever-present threat of climate change pose significant challenges. However, thought leaders like Chris Rogerson are actively paving the way, advocating for change, transparency, and a more sustainable world.

As we reflect on Chris's insights, it becomes evident that sustainability is not just a buzzword; it's the foundation of a brighter and more equitable future. The choices made today will shape the world for generations to come.