Sustainability Matters - November
Priory Direct - Planet Friendly Packaging - B Corp?
The Home Of Planet Friendly Packaging - Certified B Corp Business ?? Proud to be a Sedex Member
This month's newsletter you will find:
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Eco Spotlight
Beyond Discounts: Eco-Friendly Black Friday Practices
The #blackfriday landscape is evolving, blending the thrill of shopping with a responsibility for sustainability. Recent shifts in consumer behaviour emphasize sustainability in purchasing decisions, turning this traditionally frenzied shopping period into a reflection of eco-conscious choices. Sustainable packaging, once niche, is now a mainstream expectation, with 43% of consumers preferring brands with environmentally sustainable practices.
Amidst conscious consumerism, shoppers seek brands reflecting their values, driving businesses to adopt eco-friendly practices from sourcing raw materials to sustainable packaging solutions. Despite Black Friday's historical association with excess, consumers increasingly demand meaningful purchases aligned with their values. However, the environmental challenges posed by Black Friday's sheer volume of purchases and traditional packaging practices call for sustainable solutions.
Businesses can navigate this challenge by prioritizing right-sized packaging, eliminating plastic, embracing low carbon shipping alternatives, educating consumers on recycling symbols, choosing low-harm products, and highlighting innovative packaging solutions. Together, these actions have the potential to transform Black Friday into a more sustainable and mindful shopping experience.
Oceans of Plastic
If you missed last Wednesday's Oceans of Plastic campaign, the stats are alarming - if trends persist, ocean plastic could triple by 2040, endangering marine life and human health. Businesses can act by reducing plastic waste in the UK, which comprises nearly 70%. Opt for eco-friendly choices like paper tape, recyclable paper mailing bags, and phenol-free thermal printer labels to protect our oceans. It's not just a trend; it's a crucial step in preserving marine ecosystems and ensuring a sustainable future.
Packaging Heroes
Meet our Packaging Heroes: smol . They're revolutionising the cleaning product landscape with award-winning formulations that excel in your home and are kinder to the planet. What sets them apart is their impressive 77% reduction in plastic, from home-compostable tablet sachets to PET bottles made entirely from post-consumer recycled material, showcasing a commitment to sustainable packaging.
Smol's dedication extends beyond products to FSC-approved boxes, ensuring responsible forest management and supporting biodiversity. Their plastic-free laundry and dishwasher packs have already made a substantial impact, leading the way in plastic-free solutions for household cleaning. Embracing a circular economy, Smol introduces refillable surface spray bottles crafted from 100% recycled PET, offering not just sustainability but also accessibility and affordability. They are proof that sustainable choices can be easy, accessible, and impactful.
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B Corp of the month – Proud to be B
Abel & Cole | B Corp? , a standout in food delivery, offers organic, seasonal, and sustainable options with a remarkable 77% plastic reduction in their boxes. Customers can personalize their Fruit & Veg Boxes for a flexible, organic eating experience. Prioritising product quality, Abel & Cole ensures reliable carbon-neutral deliveries, minimizing their environmental impact.
Setting themselves apart, they reduces their carbon footprint with zero air freight and sustainable delivery methods. Actively collecting hard-to-recycle plastics from customers' doors, they're committed to closing the loop on plastic waste. From sourcing to eco-friendly packaging and delivery, their holistic sustainability approach reflects a genuine dedication to conscious, earth-friendly food.
Brighten your day
Tim Wong, a senior biologist, successfully revitalized the California Pipevine swallowtail butterfly species in San Francisco by creating a pollinator habitat in his backyard. Recognizing their decline due to a lack of the California Pipevine host plant, Wong sourced clippings from the San Francisco Botanical Garden, built a screen enclosure, and carefully nurtured 20 caterpillars. After pupating and forming chrysalises, Wong continued caring for the butterflies as they hatched, laid eggs, and raised new caterpillars in the same habitat. Wong emphasizes that conservation efforts can start anywhere, encouraging individuals to improve native fauna habitats in their own backyards.
Join the conversation
Prepare for a thought-provoking journey in our upcoming webinar, "Green Rush Reality: A Wake-Up Call for Business Leaders." Dive into survey results from 500 sales, marketing, and sustainability leaders, revealing that 63% acknowledge their role in greenwashing, questioning the authenticity of sustainability claims. With 62% expressing concerns about the credibility of their own sustainability messages, join us for a discussion on the challenges businesses face in communicating sustainability initiatives. Don't miss this chance to gain actionable insights and foster genuine, impactful sustainability practices in your organization - register here.
Exclusive offers
‘Tis the season of giving, and we've got something special for you this December. Wrap up the year with a 10% discount on our fantastic range of bottle boxes. These aren't just boxes; they're a statement – a statement of your commitment to a greener planet. Our sustainable packaging not only protects your precious bottles but also takes a step towards a more eco-friendly world. Simply use the code BOTTLE10 at checkout to redeem your discount.
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