Sustainability: The Key to Corporate Longevity

Sustainability: The Key to Corporate Longevity

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In the vast expanse of the ocean, one creature stands out for its remarkable adaptability and resilience: the sea turtle. These ancient beings have roamed the seas for millions of years, embodying the essence of sustainability in their way of life.??

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June is the annual celebration of sea turtles, a cause that is close to my heart. These beautiful, unique creatures play a crucial role in maintaining our planet's ecosystem in ways many might not realize. Given my passion for both sea turtles and sustainability, I want to take this month to highlight the importance and benefits of running and leading a sustainable company.??

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In our rapidly changing world, businesses can draw a valuable lesson from the survival strategies of sea turtles. These ancient mariners have thrived for millions of years by adapting to their ever-changing environments. Similarly, businesses must embrace change to flourish in today's dynamic marketplace. Moreover, the longevity and resilience of sea turtles underscore the importance of sustainable practices. Just as sea turtles rely on clean oceans and protected nesting sites to survive, businesses need to integrate sustainability into their operations to ensure long-term success.??

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The Sea Turtle's Approach to Survival??

To start, let’s get to know the sea turtle. You see, sea turtles have evolved over eons to navigate the challenges of their environment with grace and resilience. They adapt to changes in their ecosystem, from shifting ocean currents to varying food sources. Their ability to withstand harsh conditions, such as ocean pollution and climate change, highlights their remarkable adaptability. That said they still need support from resources to help clean up pollution and research to provide them the ability to continue to strive in the ever-changing environment.?

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I recently had the pleasure of attending a research trip with the University of The Virgin Islands.? This was a truly eye-opening experience, not only to get to see turtles up close, but to also see how the University is doing extensive research that is providing solutions to clean up, regrow, and provide sustainability to our oceans.???

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Similarly, businesses face an ever-evolving landscape of challenges—from economic shifts and regulatory changes to consumer expectations and environmental concerns. Those that exhibit adaptability and resilience, like the sea turtle, are more likely to weather storms and thrive in the long run.??

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Why Sustainability Matters for Businesses:??

  • Longevity Through Adaptability:???

Just as sea turtles adjust to changing conditions, businesses that embrace sustainability can adapt to market shifts and regulatory landscapes. For example, Tesla is a leading electric vehicle (EV) manufacturer known for its commitment to sustainability and innovation. By producing electric cars, solar energy products, and energy storage solutions, Tesla has revolutionized the automotive industry and promoted renewable energy adoption worldwide. Despite facing challenges such as fluctuations in EV demand and regulatory changes in the automotive sector, Tesla has adapted by expanding its product line, investing in research and development, and strategically entering new markets. By integrating a growth mind set and adaptable practices into their core operations, companies can future-proof themselves and ensure long-term success.?

  • Resilience in the Face of Challenges:???

Sea turtles demonstrate resilience in the face of adversity, such as habitat loss and climate change. One recent story showcasing the resilience of sea turtles in the face of adversity comes from the Archie Carr National Wildlife Refuge in Florida, USA. Despite facing numerous threats such as habitat loss, pollution, and climate change, this refuge remains a critical nesting ground for several species of sea turtles, including the endangered loggerhead sea turtle.?

In 2021, conservationists at the refuge celebrated a record-breaking nesting season for loggerhead sea turtles. Despite the challenges posed by hurricanes, coastal erosion, and human disturbance, over 22,000 loggerhead nests were documented along the refuge's beaches, marking the highest number of nests recorded since monitoring began over 40 years ago.?

This remarkable feat highlights the resilience of sea turtles and the importance of conservation efforts in safeguarding their nesting habitats. By protecting nesting beaches, implementing conservation measures, and raising awareness about the threats facing sea turtles, scientists and conservationists are working to ensure the long-term survival of these magnificent creatures in the face of ongoing environmental challenges.??

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Similarly, sustainable businesses are better equipped to withstand economic downturns, supply chain disruptions, and other crises. They are seen as trustworthy and responsible, which strengthens their relationships with stakeholders.??

  1. Meeting Consumer Expectations:???

Modern consumers increasingly prioritize sustainability when making purchasing decisions. Businesses that demonstrate a commitment to environmental and social responsibility not only attract more customers but also build brand loyalty. This trend is particularly evident among younger generations who are passionate about environmental conservation.?

  • Leonardo DiCaprio: Known for his passionate advocacy for environmental conservation and climate action, Leonardo DiCaprio uses his celebrity platform to raise awareness about pressing environmental issues. He founded the Leonardo DiCaprio Foundation, which supports various conservation projects and initiatives around the world. DiCaprio's commitment to sustainability has resonated with consumers, and his involvement in eco-friendly initiatives has enhanced his brand image and garnered loyalty from environmentally conscious fans.?

  • Emma Watson: As a vocal advocate for gender equality and sustainable fashion, Emma Watson has leveraged her celebrity status to promote ethical and eco-friendly clothing brands. She has championed sustainable fashion initiatives such as the Green Carpet Challenge and collaborated with environmentally conscious brands to raise awareness about the social and environmental impacts of the fashion industry. Watson's commitment to ethical fashion has attracted consumers who prioritize sustainability and ethical production practices, thereby enhancing brand loyalty for the companies she supports.?

  • Pharrell Williams: Pharrell Williams is not only a Grammy-winning musician but also a prominent advocate for environmental sustainability and social justice. He has partnered with various organizations and brands to promote eco-friendly initiatives, including the launch of the sustainable fashion brand "G-Star RAW for the Oceans" and the "Plastic Pollution Coalition." Williams' efforts to raise awareness about plastic pollution, climate change, and social issues have resonated with consumers, particularly younger generations who prioritize sustainability and social responsibility in their purchasing decisions.?

Regulatory Compliance and Risk Management:???

Governments around the world are implementing stricter environmental regulations. Businesses that proactively adopt sustainable practices not only comply with these regulations but also mitigate legal and reputational risks associated with non-compliance.??

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To give an idea of the legislation passed over the past few decades here is a brief timeline of what the U.S. has passed in order to ensure sustainability for future generations:??

  • Clean Air Act (CAA): Enacted in 1970 and amended several times since, the Clean Air Act sets national air quality standards and regulates emissions of pollutants from industrial sources, vehicles, and other sources. The law aims to protect public health and the environment by reducing air pollution and promoting cleaner, more efficient technologies.?

  • Clean Water Act (CWA): Passed in 1972, the Clean Water Act regulates discharges of pollutants into U.S. waters and establishes water quality standards to protect surface waters such as rivers, lakes, and coastal areas. The law requires businesses to obtain permits for wastewater discharges and implement pollution control measures to prevent water pollution.?

  • Resource Conservation and Recovery Act (RCRA): Enacted in 1976, the Resource Conservation and Recovery Act regulates the management and disposal of hazardous and non-hazardous solid waste. The law establishes standards for waste generation, storage, transportation, treatment, and disposal, and requires businesses to implement waste minimization and recycling programs.?

  • Energy Policy Act (EPAct): Signed into law in 1992 and amended in subsequent years, the Energy Policy Act promotes energy efficiency, renewable energy development, and alternative fuels. The law provides tax incentives, grants, and loan programs to businesses for investments in energy-saving technologies, renewable energy systems, and clean transportation fuels.?

  • Renewable Fuel Standard (RFS): Established in 2005 and expanded in 2007, the Renewable Fuel Standard requires transportation fuel sold in the United States to contain a minimum volume of renewable fuels such as ethanol and biodiesel. The program aims to reduce greenhouse gas emissions, promote energy independence, and stimulate investment in renewable fuel production.?

  • Corporate Average Fuel Economy (CAFE) Standards: Administered by the National Highway Traffic Safety Administration (NHTSA), CAFE standards set minimum fuel economy requirements for passenger cars and light trucks sold in the United States. The standards incentivize automakers to produce more fuel-efficient vehicles and reduce greenhouse gas emissions from the transportation sector.?

  • Environmental Protection Agency (EPA) Regulations: The EPA issues regulations and guidelines to implement and enforce environmental laws such as the Clean Air Act, Clean Water Act, and RCRA. These regulations establish emissions standards, effluent limits, and waste management requirements for specific industries, businesses, and activities, helping to protect human health and the environment.?

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Many companies have already embraced these legislations and sustainability as a core value and have seen significant benefits:??

  • Patagonia: Known for its commitment to environmental sustainability, Patagonia has built a loyal customer base by prioritizing eco-friendly materials and ethical manufacturing processes.??

  • Unilever: This multinational corporation has integrated sustainability into its business model with initiatives like the Sustainable Living Plan, which aims to reduce environmental impact and improve social conditions.??

  • Waterlust: began as an experimental project by ocean science graduate students. They wanted to engage the public about marine science in an entertaining, fun, and informative way. Using clothes as their canvas to tell stories about the marine environment, Waterlust was born.??

  • Sand Cloud: is an ocean-conscious brand on a mission to save marine animals. Founded in San Diego, California by Steven Ford, Brandon Leibel, and Bruno Aschidamini, amassed a huge social media following because of their colorful handmade Turkish beach towels. Their followers also loved that they donated 10% of their earnings to non-profits that preserve the ocean and its inhabitants.???

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Embracing the Sea Turtle's Wisdom??

Incorporating sustainable practices into their operations allows companies to build resilience, meet consumer expectations, and comply with evolving regulations. Businesses that prioritize sustainability today are better equipped to navigate future challenges and achieve lasting success for both their enterprise and the planet. The sea turtle's adaptability and resilience serve as a reminder that sustainability is a strategic imperative for long-term prosperity. By emulating the sea turtle, companies can create a sustainable future that benefits the environment and their bottom line.?

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For more information or how you can help our Sustainability projects within our Oceans click on the links below:???

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Rays of Gratitude ?

Hawksbill Sea Turtles | The Hawksbill Project ?

Marine Biology Programs ( uvi.edu ) ?

oceanspirits.org ?

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