Sustainability and consumer behaviour in 2024

Article written by Rebecca Di Noia , Business Connect Advisor, Western Sydney Business Centre.

In the world of business, understanding and adapting to consumer behaviour is a crucial step for small business owners to stay competitive and relevant. As we move into 2024, several changes in consumer preference are reshaping the landscape for entrepreneurs in Australia.

One trend gaining momentum is the emphasis on sustainability. Australians are becoming more environmentally conscious, and this mindset is influencing their purchasing decisions. Small businesses that adopt sustainable practices, from eco-friendly packaging to sourcing ethically produced materials, are gaining favour with consumers who value businesses committed to reducing their environmental impact.

So, what could you do as a business owner, to make your business more environmentally friendly?

Below are some steps that you could take:

1. Reduce - this can be from air conditioner temperature, and water consumption, to less plastic packaging, and commute times, as well as avoiding any unnecessary purchases.
2. Reuse - find another purpose for the items you want to throw out; give away or sell unused items to an individual or another business.
3. Recycle - use recycled materials, as well as choosing products that are made from recycled materials.
4. Corporate Social Responsibility - As a business, we can no longer just take and benefit from the world and others, without considering the effect it has on those around us. This includes giving back to the community and supporting charities, whether they are local or international and supporting Australian-made.

Sustainability is not just about installing solar panels and water tanks; rather it entails fulfilling the needs and wants of this current generation without compromising the needs and wants of future generations, ensuring a balance between economic growth, environmental care, and social well-being. In the long term, sustainability could become a requirement from government agencies and/or suppliers, helping you gain business reputation, customer loyalty and business profitability.