Sustainability beyond Prejudice - Awareness > Elitism
Neeti Mahajan
Sustainability, Climate Education, Strategy Consulting, Storytelling: People & Planet ?? 6th on illuminem’s top 10 thought leaders worldwide 2x Linkedin News India | Keynote speaker | EY [email protected]
As we enjoy a long weekend and have just celebrated our 74th Republic Day as a Nation - there is so much that we have accomplished as a country in the past year, barring the past 49 years!
From the moon to the sun, we have traversed interplanetary distances in means and budgets that seem effortless. We have become a hub for investment and opportunities, a leader in Southern Asia and have been succeeding in ways and through means which have come to us with a lot of hard work, dedication and a lot of farsightedness.
While behind India’s progress, Education and Ambition, both play a major part - we often forget people beyond this bracket.
I have always believed that there is intense luck and destiny behind where we are born, to who we are born and in the circumstances we are born.?
In a world where the rich get richer, the poor get poorer and an approximate 240 years is a projection to absolve poverty - we aren’t really inclusive of the vulnerable in our successes.
We also fail to realise that it is people who might not be doing exceedingly well in life as per a social standard are the pillars of society.
We can’t imagine life without our security guards, cab drivers, delivery partners, small-shopkeepers, milkmen, newspaper delivery person or postman - do we?
When I was in school, there were so many stories in the vernacular medium surrounding these vital people who make everyday normal and steady. As we grow up, we don’t really think a lot about them, do we?
Our systems (operational as well as mental both) aren’t really equipped to be bias-free, prejudice-free and adept at making the world stronger for the vulnerable. But a lot of things are much beyond our usual understanding.
A few weeks ago my rickshaw-wallah exclaimed how Mumbai was becoming colder, and 14 degrees celcius in a coastal city indeed classifies as cold. I reacted in an affirmative way and he told me how all this is because of climate change. I heard the term and was zapped for a bit and told him I worked in this sector.
What followed was 20 minutes of a conversation with regards to accountability and how India can be more climate resilient.
We came down to two plausible solutions:
He told me about how he had experienced severe effects of climate change. How he followed a few youtube channels on the same and how he taught his daughter in small and big ways to quit plastic, firecrackers and allied materials.
We also discussed how people refuse to acknowledge let alone understand the grave issue of climate change and until it doesn’t become personal, we cannot beat it. So the only solution is to keep talking about it. The only way to inform someone else even if they aren’t completely ready for it.
This whole account had a rather deep impact on me.
We talk about careers in Sustainability and ESG so much, about environmental education for students, about how sustainability is human but what about sustainability for every individual.
So I decided to explore inclusivity at the grassroots level, and found some things really interesting and important.
Founded in 2002, BSS works towards creating awareness regarding sanitation, hygiene apart from social and cultural equality among the underprivileged. IT has also been working towards promoting sustainable equipment for better usage of renewable resources. The NGO has also collaborated with firms like Philips to promote smoke-free and solar-powered lighting through the state of Uttarakhand.They also work actively towards afforestation while educating their members and volunteers about apt climate conditions suited for the kind of plantations and soil.
领英推荐
ASSIST was established in 1985 with the idea that India can progress only if its villages are developed. Focussing on the e education, sanitation and skill development of the rural people of Andhra Pradesh, ASSIST also works on other matters such as environment, water scarcity and the comprehensive development of society. It is now recognized as one of the leading NGOs working for climate change in India. ASSIST focuses on the provision of clean and hygienic water for domestic and industrial use and also helps disadvantaged rural populations build and refurbish drinking water sources for domestic consumption and restore water bodies for agricultural purposes such as irrigation of wastelands. They organise several awareness programs to educate the rural population regarding the importance of saving water, sanitation, optimum usage and maintenance of water bodies to ensure sustainable development.
Haritika is based in and around Bundelkhand and helps develop natural resource management and effects of climate change for agriculture. They teach local farmers and communities more sustainable methods for agriculture through nature based solutions for combating deforestation amidst the arid terrain of the region.
TIDE, as is presided by its name, aims to fight climate change through technology and innovation. Their major focus is on creating a better environment in terms of sustainability through revolutionary technology. TIDE attempts to develop the lives of people by creating equitable opportunities for the disadvantaged. Their path-breaking work has also brought a significant drop in the usage of firewood, each year apart from lessening carbon dioxide emissions. Even noticed by the UNDP, TIDE’s flagship initiative VidyutRakshaka, offers electricity-saving recommendations to people in a society or area.Volunteers adopt a “neighbourhood watch” approach and observe the? electricity consumption pattern of the local population. Based on the observations, they offer recommendations to ensure sustained savings and sustainable consumption.?
They also conduct many awareness programs on climate change at various schools in Bengaluru and Chennai and take in students as environment ambassadors.
Abhinav essentially works around Muzaffarnagar working towards better social sustainability and hygiene apart from education towards the effects of climate change. They also have skill-development sessions for handicapped rural people and senior citizens for better agricultural techniques.
Apart from these NGOs, UNESCO recommended a fascinating concept of ‘GREEN SCHOOLS’. It is essentially an incentive programme for institutions incorporating better climate change education. The schools are awarded under various categories, which make an effort to keep with the guidelines and ensure that they inculcate environmental sensitivity at an early stage via various activities that teach us how to be environmentally friendly. Various clubs at the school level help in propagating and creating awareness about the environmental issues typical of that area.?
UNICEF India has been actively working in the area, essentially towards water security through their Youth4Water Campaign, it has been dedicated towards working on issues concerning water security, environment and climate change for advocates as well as policy makers. The Youth4Water programme promotes young people’s actions towards securing water for the future and combating climate change. Started in 2019 by UNICEF Odisha and Water Initiatives, the programme has engaged 5,000 young volunteers and aims to reach 50,000 youth by 2025. Indian state governments have also collaborated with UNICEF, including Maharashtra, Madhya Pradesh, West Bengal, Bihar, Rajasthan and Telangana. The states have set their own targets regarding education and beneficiaries around climate change and over 25,000 children from vulnerable backgrounds have benefitted till date.
This article is not essentially around climate change adaptation for vulnerable communities because that is something all levels and systems are trying to do. It is essentially more about communication and collaboration within components of a society, or essentially civilians, and how we can be of help to one another.
I read about Shiv Prakash, a farmer from Rajasthan and how he, with the help of his father, formed a village development committee and collaborated with a grassroots organisation, all because he observed the change in rainfall patterns and realised that only he can find a solution.
I was also extremely inspired, by Kalpana. Kalpana from Mumbai has been living in a flood prone settlement with her three children. She and her neighbours started a disaster management awareness group along with a community organisation. They formed first response team and started conducting capacity building sessions for people of the community, and have even collaborated with the government and civic departments.
You can read more, here.
The thing with climate change is funny. It does not discriminate. There is no conspiracy theory. We are doomed, until we don’t realise that we are together in this.?
The Hindi saying, ‘Anekta me Ekta’ or ‘Unity in Diversity’ is the crux of sustainability.
Hence, diversity and inclusion are much more than an ESG metric, they are the basis of sustainability.
While researching for this article, I was rather disappointed. There is not much that has been done, in India or globally for awareness programmes for the underprivileged. Yes, we have CSR initiatives in local schools and surrounding communities, but we don’t take into consideration the population which lives in urban boundaries - they are often forgotten. And here, we can’t afford to.
So, if you know anyone of you has any ideas surrounding this, or knows about any organisation or individual who are working towards the same, kindly let me know.
(I personally know Enveave , who are doing an amazing job as well!)
Thank you for reading :)
Curious | Explorer | Working for Cause
1 年Loved the article as it shared a fresh take on sustainability, which is more relatable to a layman unlike the technical aspect. :)
Energy Transitions | Climate and Environment | World Bank Youth Advisor | UNAS Earth Ambassador | E4C Fellow
1 年Thank you for the mention, Neeti! We are all trying our bit to mobilise communities for climate and environmental action. That said, the problem spectrum is so large that we need many more to join the impact and collaborate to bring the change.
Revolutionizing ESG through AI @ SustainableX | Where Sustainability Reporting Meets Cutting-Edge Innovative Tech | Global CXO's Digital ESG Advisor | Turning challenges to Digital Gold | Founder | AI Automation
1 年Great post, Neeti! It's refreshing to see someone address the importance of sustainability and the need for all individuals to contribute towards it. Education and awareness play crucial roles in fostering a sustainable future, and your call for small steps together is spot-on. Every effort counts, and by working together, we can achieve significant change. Keep up the inspiring work! #sustainabilityforall #climateaction
Breast Cancer, Laparoscopy and GI Surgeon, Nagpur, India
1 年This is again one of your best! Every word is well thought over to shake up the reader's thinking. Yes, conversation is important and when that is engaged with those who deal with larger sections of the society every day, it is sure to take good ideas forward for sustainability!
Paediatrician
1 年Challenge would be when one is born in the most adverse situation and you rise up to the point where the world looks upto you. That is like conquering the Mount Everest. From the ground to the top.